SRAM is giving away 100 limited edition posters, each themed from either the Tour of California, Milan San Remo, Tour of the Gila, Giro d’Italia, Tour de France, Leadville or Tour of Ireland.

How do you get your grubby little hands on one?  Simple, buy a SRAM equipped road, time trial, triathlon or ‘cross bike, take a picture of you with the bike in front of the shop and email your photo to SRAM.  Then, if you’re lucky after all that, you could win one of the posters.  50 winners for each design will get one, and the shop that sold the bike will get one (100 of each, total).

There.  Now you can tell the shop they could win a poster if they give you a deal on that SRAM equipped bike you’re lusting after.  Go ahead, ask them to give up some of their already slim margin.  They love it when you do that…it’s their favorite!

Hit ‘more’ to see the Tour of California poster close up…


Click image to enlarge.


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