Epix Logo specialized Cease and desist

It seems that a little over 24 hours since Cafe Roubaix posted the personal visit and apology from Mike Sinyard himself, a new company has come forward with a similar tale. Apparently, on December 4th, 2013, just a few days before Cafe Roubaix’s ordeal went public, Epix Gear received a cease and desist letter of their own with Specialized’ lawyers claiming the Epix logo is “nearly identical to Specialized’ well known Epic mark” and is likely to cause confusion between the brands. Epix gear, a maker of custom cycling and triathlon apparel, was requested to stop all use of the Epix logo and abandon their trademark applications and to comply by December 10th. The letter does include a possible provision for gradually phasing out the use of Epix in favor of another logo if the company complies with Specialized’ demands.

Specialized just posted a note from Mike Sinyard on their Facebook page, which included this bit about the Epix Letter:

I heard you and you can rest assured I took it to heart. I realize now that we went too far with this aggressive approach and as a result and in some cases we hurt the local bikes shops and small businesses we wanted to protect. As a result we’re going to take a much closer look at all pending and future intellectual property and trademark issues, making sure to only pursue those that present a clear and obvious danger. The letter on Epix Gear was issued before the Café Roubaix story broke and has since been pulled.

So it looks like Epix is in the clear.


  1. Specialized is playing a very dangerous game! Sinyard says one thing, but his company is doing something else. Just heard that the lawyers aren’t on the same page, Epix is not in the clear.

  2. I truly hope Sinyard and his company go bankrupt. Their tactics have gone on too long, and if they keep succeeding (even if only in winning a dollar), Trek and Giant won’t be all that far behind. Boycott.

  3. @filibuster cash
    The problem isn’t this or that tactic, but the system that allows a company to buy a word. Specialized and Trek and Giant and etc., are just doing what’s rational in a society that encourages corporations to act like predators.

  4. Now I have backed off Spec. The original story was about Cafe Roubaix the bike cafe, the press did not say it was about Cafe Roubaix wheels. Spec are the owner of the trade mark for Roubaix bike parts. Why would they not want protect the brand. What of the US was flooded with knock off parts with the spec brand on them. I bet you do something about it if was product.

  5. Kevin, Spesh don’t own the TM on ‘Roubaix’, ASI does. Spesh license it from them so it isn’t their TM to protect.

    Let that be a lesson kids. If you are going to wave your willy in public, make sure it’s your willy that you are waving!

  6. I have no problem differentiating “Epix” from “Epic” or “Cafe Roubaix” from “Roubaix”. If you say, read the word(s), it is different. Seems clear enough to me.

    Couple years ago we had this guy come with a clear knock off Cervelo for a repair. Poor guy loved his bike.

  7. @Tom “Let that be a lesson kids. If you are going to wave your willy in public, make sure it’s your willy that you are waving!”

    HAHAHA Epic

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