Wilderness Trail Bikes  and Freedom, two great brands with a lot of cool products. As the Urban counterpart of WTB, Freedom offers cool products like the ThickSlick commuter tire as well as many others. WTB of course has a long history of mountain bike tires that goes way back. Marketed as two separate brands until now, the two are joining forced to create the new brand WTF. Now with more tires than ever under one brand, consumers will find exactly what they need in WTF rubber.

From WTF:

WTB and Freedom Merge to Form Wilderness Trail & Freedom

MILL VALLEY, CALIFORNIA – April 1, 2014 – Long standing mountain bike brand Wilderness Trail Bikes, known throughout the industry as WTB, announced today that it will be merging with its urban counterpart, Freedom.  Effective immediately, the two separate brands will form one, Wilderness Trail & Freedom, rebranded as WTF.

“We’ve asked for WTF for quite some time now,” elaborated Justin Kirkwood, WTF’s creative director.  “The ThickSlick tire’s overwhelming success is irrefutable.  Now under one roof, WTF will offer a staggering portfolio.  From 16 versions of the WTF ThickSlick to 11 different WTF Vigilantes spanning 26, 27.5, and 29”, WTF has augmented its reach.  The future is bright for WTF.”

All existing WTB and Freedom products will immediately transition to WTF products.  Tires will clearly display WTF lettering on sidewalls and saddles will also broadcast the new WTF acronym.  The wolf head logo will stay while the lettering will change to appropriately display the new brand, WTF.

About WTF
Founded in 1982, WTF was formed in the birthplace of mountain biking to design better bicycle products.  Through durable, affordable, and effective bicycle products as well as countless hours spent advocating on cycling’s behalf, WTF continues to promote bicycle usage as the way of the future.


  1. Wow, the level of the April’s fool jokes is really on the low this year… I don’t know which one is worse, if this one or Cane Creek’s suppositories…

  2. For this joke to work, It is essential that both brands are icons. Here, there is only a single iconic brand and therefore the joke fails miserably.

  3. I know that one icon brand because it’s the seat of choice on the Mongoose bikes at Walmart. Hard to believe anyone would still take that brand seriously. What’s the other brand that starts with F again? I’ve moved on from WT-whatever in my shop.

  4. I’ve never heard of freedom so bikerumor is stupid and not funny. any joke i dont personally get isnt funny and whoever said it must be dumber than me. now on to the next article so i can find something to moan about so people know how smart about bicycles i am.

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