PRESS RELEASE: SCOTTSDALE, Arizona USA— Paul Lew, a cycling industry innovator for the past three decades, has accepted the position of CEO in the recently restructured edco cycling components company.

For approximately the last decade, the historic Swiss brand was controlled by Edco Engineering BV in the Netherlands, with sales, distribution and development through independent edco entities around the world.

In early summer, a major supplier filed a bankruptcy suit against Edco Engineering BV for failure to meet its financial obligations. In August, the filing was approved by the Netherland’s bankruptcy courts and the company’s assets were subsequently purchased by a leading manufacturer of premium composite sporting goods.

Lew was originally CEO of EDCO USA, completely independent from the now bankrupt European company. Although both companies shared the same suppliers, EDCO USA was not in debt to any of them.

This month, soon after the bankruptcy became public, the new owners invited Lew to join the company as global CEO.

Lew will now consolidate the brand as a single entity, and relocate edco global headquarters to Scottsdale, Arizona USA.

Janey Tiernan, a New Zealander currently based in Sydney, Australia is the Chair for the private equity team behind the new edco. Tiernan, who holds Bachelor Degrees in both HR Management and International Business, represents a group with comprehensive proven success in manufacturing and finance.

Lew and Tiernan will attend Eurobike and Interbike to re-affirm existing edco relationships, and welcome new customers to the edco brand. Lew remains vice-chairman of the WFSGI wheel committee, and will attend the committee’s meetings at Eurobike in that capacity.

Edco-Cycling.com

13 COMMENTS

  1. Tough break for the former owner of Edco Bv. Good guy but terrible business sense. He tried for many years to break into the US market but for whatever reason was completely oblivious to keeping up with design trends and the fact that marketing here isn’t the same as in Europe. It will be very Interesting to see what Lew does with this brand and how he can differentiate himself from a sea of competitors. Wheels are a very crowded place to be these days and it looks like the current Edco USA offerings are still a bit dated from a design perspective. Must be carry over stock from Edco Bv. If anyone can bring something new and innovative to the table it would be Paul Lew. I’ll be watching intently.

    • Ummm what has paul lew ever innovated? Ask the guy who created the black hole wheel/fork how he helped. ask the guy who created xing wheels how that worked out. ask the investors at lew 1.0 or 2.0. Ask a Shimano employee.

      good luck edco. there is a history that is yet unknown

    • I think Lew will be fine. Although I think there should be a name change. Nice to see things come back stateside. I wonder if production will be moved.

      • Lew really is one of the godfathers of aero, but he also had a wheel company that didn’t last. And he has pulled some pretty outlandish stunts.. Remember the $15k VT-1 wheel set? #epicfail. Oh well, try and try again as they say. “Come back”? Edco has never been “stateside”. The hubs have always been built in Switzerland, and for a plant that’s probably one of the oldest in the entire cycling complex I don’t see a name change coming. The names of the wheels should change if anything. ‘Dude, I love these Flüelas!’…. eh, come again?

  2. Look up anyone who knew him at LEW in vegasabkut 15 years ago.

    I’ll just say there are a lot of fine brands in wheel/hubs out there I’d rather buy. I expect the wheels I own to last for a long time, and like companies to be around as long as my wheels.

  3. I now see all wheels assembled in China look at Factor linked to BF1 F1 concepts that Steve Domahidy worked on, them sold to an American owner and outsourced tp Taiwan!

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