The death of tubulars? DT Swiss sponsors Lotto Soudal in road tubeless trend

So this really falls more into an industry news / pro sponsorship category that we don’t usually report on, but DT Swiss’ new partnership with World Tour team Lotto Soudal looks to us like another nail in the coffin for tubulars and further acceptance of the road tubeless trend. Sure, road tubeless still isn’t without its downsides, but the performance claims are hard to ignore when professional race wins are often decided in seconds, or even fractions of seconds…