Advocacy, Industry News & Gone Riding

2020 UCI Zwift Cycling eSports World Championship details and community rides, rainbow stripes World Champs jersey design

UCI unveils virtual eSports World Champion rainbow stripes, opportunity for all to ride!

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As the virtual eSports World Championships quickly approach, the UCI has unveiled the new pixelated rainbow stripe jerseys that will be on the line...
RGT Cycling virtual indoor Everesting for World Bicycle Relief, teaser

Here’s how Everesting at home can support World Bicycle Relief with RGT cycling

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We've all heard about Everesting attempts and new records by now, right? But it's probably also safe to say that the vast majority of...
Strava mobile app Bluetooth heart rate tracking returns, iPhone paired to Wahoo Tickr

Strava App brings back Bluetooth heart rate tracking on phones, invests $110M in growth!

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One of the most popular Strava mobile app features - before unceremoniously disappearing one year ago - Strava brings back direct Bluetooth sensor compatibility....

Friday Roundup: Ride Friday w/ Rapha & WBR, 7 bikes in 7 miles, Win...

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Ride B̶l̶a̶c̶k̶ ̶F̶r̶i̶d̶a̶y̶ Bike Friday & help Rapha raise money for World Bicycle Relief - Rapha won't be running any Black Friday sales this...

Nex-Gen Sports enlists bike design vets (and you?) for new factory direct brand

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We've all seen the late night infomercials where some kooky pitch man promises to eliminate the 'middlemen' standing between you and a good deal...
Crankbrothers Synthesis Privateer Program, grassroots racing support, Camille Balanche at Les Orres

Crankbrothers put call out for MTB Privateers, Stamps two-size platforms into electric blue

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Crankbrothers is calling all local mountain bike riders & racers to become a part of their Synthesis Privateer squad. They say as a brand,...
cannondale plastic free bicycle packaging is fully recyclable

Cannondale switching to plastic-free, fully recyclable packaging for bikes

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In what's shaping up to be a trend, Cannondale has announced that their bikes are starting to ship in 100% plastic-free packaging. Not only...
Atherton Bikes #FirstFifty custom carbon 29er Enduro DH DW6 mountain bikes

Atherton Bikes goes crowdfunding, micro investors to share risk & rewards of growth

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The real world availability of full custom carbon Atherton Bikes has remained limited since their debut last year, so the Athertons are turning to...

Friday Roundup: Squirrels & Rippers, Win a Merlin, Save on wheels, bearings & more!

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Flying Squirrels & Radical Rippers: Transition getting more girls on bikes! - The Flying Squirrels of Bellingham, Washington are a cycling club and development...

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