If you’re a cyclist and haven’t seen the Rollout video series from Easton, it’s time to catch up. Rollout is the story of their athletes, events, and creators, engaged in the experience.
All images courtesy @ridegradient / Nicholas Kupiak
Rollout: Perspective – Ginger Boyd
Their latest video, entitled Perspective – Ginger Boyd, interviews the brand manager for women’s clothing powerhouse, Machines for Freedom. They talk about riding in LA, perspectives on women and minority groups in cycling, the new MFF podcast, and more.
In the words of Easton Brand Manager, Matt Hornland,
“We were lucky enough to talk to Ginger about the video and concept well before our trip, and gather some context as to what her community and home base of LA had going on. With a small crew of two it’s always a bit of a hustle to try to make the most of 2 days on the ground.
Between planned shoots, we were afforded the opportunity to take a rip through Los Angeles, first on a group ride with Ginger, her partner Alvin, and his CNCPT team member Greg (@human_trash_heap) that took us through some proper road-bikes-off-road situations, locals-only spiral staircases and two solid black-top viewpoints. (Ending at Golden Saddle Cyclery and getting some further cultural learning was solid as well). Kyle of GSC was kind enough was to tour-guide us on the second ride, featuring full-drift mud, a few of Kyle’s favorite trails, and greeting pretty much every trail-walking resident of LA. Oh, and tacos.
The hospitality of our hosts and general radness of the LA scene shouldn’t have taken us by surprise – it’s pretty well documented that the folks of MFF, GSC and those around them are entirely awesome people – but it’s still pretty amazing when you get to a strange new city and get to see the genuine article first-hand. A huge thanks to Ginger Boyd, Alvin Escajada and Kyle B Kelly for showing us the good roads and how to properly drink a Club.”
