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Let the Hayesing Begin

Written by Zach Overholt
17 Comments
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If you happened to be up at midnight, and stumbled upon the new Hayes Components website, you would have been greeted with this:

Sorry. We’re out jacking bikes. Come back in…. (with a count down timer underneath)

Last night, Hayes Components introduced their new website, along with a new video campaign. The “Hayesing” involves stealing unsuspecting rider’s bikes, and updating them with the hottest parts from Hayes, Answer, and Manitou. Be sure to check out the site and keep an eye out for future installments. Who knows, maybe your bike could be next?
Zach Overholt
5,729 articles

Zach Overholt is the Editor in Chief of Bikerumor. He has been writing about what’s new in the bicycle world for 12+ years. Prior to that, Zach spent many years in the back of a bicycle shop building and repairing nearly every type of bike, while figuring out how to (occasionally) ride them.

Based in Ohio, Zach is now slowly introducing a new generation to cycling and still trying to figure out how to fit the most rides into a busy schedule as a new dad.

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17 Comments
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Chipollini
Chipollini
13 years ago

Hayes components a rubbish, I’d rather have my bike get Avid-tarted than Heysed!

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Steve
Steve
13 years ago

Umm…I’d be pretty pissed my bike got downgraded.

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Chris
Chris
13 years ago

That would be awesome!…if I wanted my bike to suck.

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Andrew
Andrew
13 years ago

Seriously Hayes, your products have not been welcome on my bikes for almost a decade. Please stay away from my quiver.

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Wheelman
Wheelman
13 years ago

So, you’re saying you would take my hard earned money costing Fox, Avid and Shimano parts and replace them with Hayes, Answer and Manitou bits? And this is called an “Update”? I can understand that you would want to trade your piss poor parts for my nice working parts, but the term for this is robbery.

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Joey
Joey
13 years ago

cute. recognize those bikes from rays. if my bike got hayesed, i think, ya’ll would just look at it and say, “oh, already done” and walk away.

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builder
builder
13 years ago

When you guys finally take your bikes off the stone trails you might notice its not 1991 anymore. Last year I got rid of a leaky f32 and a rebe that was as stiff as a wet noddle. Both bikes now have a minute29’er. They rider better than the fox or reba. I was so happy I swapped out the bleed every 5 ride avids for the stokers,

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Tyler
Tyler
13 years ago

This is the worst marketing strategy ever imployed in the cycling industry…I’m calling it.

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Josh
Josh
13 years ago

Hating on parts no one has ridden…makes total sense. Avid has a great track record with brakes (I am referring to their only ones that work BB7’s)

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Rich
Rich
13 years ago

Relax guys, I’m sure the original owner gets their old parts back. Also, I’m guessing they are targeting bikes with cheaper components, so it would be an upgrade.

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fuzzy
fuzzy
13 years ago

And the intertards come out to play….

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DavidB
DavidB
13 years ago

There is some really poor mechanic work shown in the vid.

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bobaloo
bobaloo
13 years ago

Maybe this is a good thing. Good marketing campaigns usually have folks buying crap. Can’t tell you how much i’ve had to bleed my avids in the past year. Switched to a Dorado too.

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Alex
Alex
13 years ago

Oh Yeah! As always, haters gonna hate!
BUT I like Hayes components. Newer had any problems with my Hayes brakes (compared to Avid’s screaming and gobbling ones). And I’m glad that Hayes is keep making great components!

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Varaxis
Varaxis
13 years ago

Never seen so many posts for an article. Was there any incentive to post? Are these even true opinions? Only on April Fools day…

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tj
tj
12 years ago

hayes brakes are great

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Sly
Sly
12 years ago

That must be an idea straight coming from Scott Struve!

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