QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals

Kicking off the start of their new brand MSW, QBP recently introduced a line of pedals designed to cater to causal cyclists, commuters, and those just getting into the sport. As a brand, MSW will cover a number of aftermarket accessories that will be introduced one category at a time for the next few months. While the pedals are currently in stock, we’re told that bottle cages and grips are next, with more on the brand’s development to come at FrostBike – QBP’s annual winter gathering at the company’s Minneapolis head quarters.

For now, check out their pedal offerings after the break!

QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals

Starting with mountain pedals, the MP-100 (left) and MP-200 (right) are your typical dual sided clipless mountain pedals which retail for $49.95 and $69.95.

QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals

If you are looking for an mountain style clipless pedal on one side, but still want the convenience of a platform on the other, the Commuter line kicks in with the CP-100 ($49.95) and CP-200 ($64.95).

QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals

A bit more svelte but still offering the platform option is the CP-220 ($64.95) which features a smaller platform but one that has aggressive traction pins to keep your feet on the pedal.

QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals

The CP-240’s platform is smaller still, offering just enough hold to inspire confidence while not clipped in to the pedal. It will retail for $69.95.

QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals QBP Cranks Up MSW Brand with Line of 8 Clipless Pedals

Finally, for road bikes MSW is offering the RP-100 and RP-200 single sided road pedals that utilize a 3 hole cleat. Starting at $49.95 for the 100, the 200 bumps up to sealed bearings and a stainless wear plate for $69.95.

All pedals are available now through your local bicycle dealer.


  1. @Pancakes & Dan

    These pedals aren’t for you – they’re for bike shops. Shimano’s new distribution policies stipulate that all Shimano pedal sales will have to go direct through Shimano now. Unfortunately for bike shops (and consumers) Shimano’s distribution and B2B systems are a complete clusterfuck.

    Yeah, MSW (and iSSi) won’t be replacing your DA or XTR pedals but sure as shit a lot of shops are going to be replacing their M540’s and 105’s with these much easier to source (and higher margin) pedals.

  2. Good to have options, but I wonder why they’re doubling up with in house pedal brands between MSW and iSSi. Seems a bit redundant.

  3. I was wondering why the world needed yet another line of relabeled Wellgo pedals, and it appears the explanation is Shimano’s distribution system. Since Shimano is apparently also messing around with the distributors for other components as well, I expect to see more Sunrace, Microshift, and SR Suntour on the shelves as well.

  4. This is a product for QBP & IBDs to sell. QBP needs a pedal option at the entry level with Shimano pulling all pedal sales in-house. Many stores do not deal directly with Shimano (yet, at least) but order from QBP every week and, thus, can stock and order these easily. Not to mention, Shimano’s horrid record with product being dumped on these here internets its becoming increasingly silly for stores to stock and present customers with Shimano products across the board, especially pedals.

  5. Wellgo pedal is a nice alternative to Shimano for the first time clipless buyer. QBP will probably have trouble keeping a few of these models in stock. The MP-100, 200 and the CP-100 Pedals will be in most shop’s come spring time.

  6. Shimano must be satisfied with the revenue from licensing their mountain pedal design, otherwise their tactic doesn’t make sense to me. They must have known they would lose a ton of sales.

  7. @MSW love it! could it be the real acronym’s meaning?

    Dunno what Shimano’s thinking…unless they introduce a fantastic B2B site and service starting 1/1/2014, they will lose tremendous market share in pedals…and other stuff.

    and IMO shimano deserves to dominate the pedal market with their designs…so…WTF are they doing?

  8. I can still buy a 6800 group over the internet for less than the goddamn S-Tec price, and yet Shimano is trying to pull this crap? On QBP, of all companies?

    I agree Drew, and I don’t know if Shimano fully realizes how bad of an idea it is to fuck with QBP. Fortunately for them, Steve Flagg is all about business and doesn’t hold grudges, so when this pedal plan goes belly up, and they are selling half as many entry-level pedals in 2014 as they did for the previous five year combined, they can come crawling back, and Steve will welcome them with open arms. In the meantime, he’ll make more money selling his own house-brand pedals, and bike shops will have a better margin than they did before (or will if they buy through Shimano).

  9. @Drew- Look pedals are now distributed though Hawley exclusively in the US. The whole Shimano plan is to slash their wholesale prices by eliminating a layer of distribution so that US retailers can better compete with the crazy prices the folks in the UK have and are the real problem (and also don’t answer to Shimano USA). We’ll see if it actually works out that way. Shimano’s b2b services are notoriously bad and a lot of distributors are going to have to figure out how to make up for the Shimano pedals they can’t sell anymore so it might be nutty for a little while while everything sorts its self out. One thing Shimano does have going for it is a ton of demand for it’s products and at the end of the day any good shop knows that it’s own interests are best served by giving it’s customers what they want.

  10. @Binkie – That’s where Shimano hubris might get the best of them. I’ve sold literally thousands of Shimano pedals in my life, no doubt. The vast majority of them were entry-level SPDs and SPD-Rs, and the sales went to customers who weren’t particular about the brand of pedal they were using. We used Shimano, because Shimano is the default pedal for price and quality, but when ordering pedals is not as simple as entering them into our twice-weekly QBP order, and when we have to deal with Shimano’s lackluster ordering system and typically low stock, expect a flood of alternatives from a lot of bike shops. These pedals don’t replace your carbon-bodied 9000 or 6800, but those pedals never represented the bulk of your sales.

    It’ll be awesome if Shimano FINALLY gets their prices under control, but wholesale on a 6800 pedal is still about $15 less than internet retail, so it seems like that reason is basically BS.

    I love Shimano and want them to succeed, but I want that to happen by them cutting off the supply of at-or-below whole parts to internet retailers. It’s not fucking rocket science – just stop selling the parts to Wiggle, probikekit, etc. at comically low prices.

  11. Look pedals are most certainly not exclusive to Hawley, if you were specifically told that you were lied to. I’m seeing 19 unique Look pedal models on QBP right now. Hawley is exclusive for Look bikes only so maybe just a misunderstanding but there are a lot of lies being passed around right now by reps in regards to Shimano and Look availability.

  12. I don’t think Shimano gives a f$&k about LBS aftermarket sales. I can’t imagine that they would cry over missing m520 sales.

    Good for QBP for stepping up.

  13. I maybe a little late to the argument, but the bike industry is screwed up. Most brands sell to Amazon or support shops who sell to Amazon. Shimano isn’t removed from the whole “let’s f the LBS over” idea.
    I’ve recently got into RC cars and they have their crap together. You can’t find anything new online that’s half the price at the LHS (local hobby shop) like you can for bike stuff.
    One day these brands are going to look around, see their sales are down and ask why. They’ll then see they’re selling to only half the shops they used to and the other half are going to be out of business.
    Thanks bike industry. I love you too…

COMMENT HERE: (For best results, log in through Wordpress or your social media account. Anonymous/fake email comments may be unapproved or deleted. ALL first-time commenter's posts are held for moderation. Check our Comment Policy for full details.)

This site uses Akismet to reduce spam. Learn how your comment data is processed.