On its own, the video above is completely worthy of your attention. Multiple camera angles, big name talent, great editing, and of course, plenty of Shimano’s new XTR group. What makes it so out of the ordinary can’t even be shown on our website – you’ll have to go to the XTR 360º Experience page to, well, experience it for yourself.

I can assure that it’s no run of the mill mountain bike video. Instead the interactive setup allows you to actively change the camera angles and even drag the current view 360º around the rider just like you were riding along with Shandro, Hunter, Vanderham, and the rest of the crew in Kamloops. A seriously impressive production, be prepared to spend some time on the XTR 360º Website…