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Shimano previews new R9100 Dura-Ace pricing

Written by Cory Benson
46 Comments
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Shimnao_Dura-Ace-R9100_road-component-group_cranks

With just a couple weeks to go before Eurobike and a slew of new tech and details, Shimano has given us a bit of a preview into the expected pricing for their new top-tier road groupset that we first saw a month and a half back. With estimated pricing now in US Dollars $, Euros €, and British Pounds £ for most of the components, this should give the bulk of our readers a chance to see how many lunches and Starbucks coffees you’ll need to skip in order to build up your next new road bike next season…

Shimano-new-r9100_Dura-Ace-groupset_RD-R9100-SS_rear-derailleur Shimano-new-r9100_Dura-Ace-groupset_SM-RT900_centerlock-disc-brake-rotor

The pricing we’ve received from Shimano includes most of the components needed to build up a complete bike, broken down into the 4 new groupset categories. While we are told that the numbers are not official Shimano MSRP, they are expected retail pricing from the national distributors in each market.

 groupset product code USD EUR GBP
R9100 – mechanical shift, rim brake
11 speed chain CN-HG901 $46
bottom bracket BB-R9100 $36 £50
brakeset BR-R9100 $348 445 € £320
11 speed cassette CS-R9100 $239 £210
crankset FC-R9100 $543 700 € £500
front derailleur FD-R9100 $109 150 € £110
rear derailleur RD-9100 $208 268 € £190
shift/brake lever set ST-R9100 $501 640 € £450
R9120 – mech. shift, hydraulic disc brake
11 speed chain CN-HG901 $46
bottom bracket BB-R9100 $36 £50
11 speed cassette CS-R9100 $239 £210
crankset FC-R9100 $543 700 € £500
front derailleur FD-R9100 $109 150 € £110
rear derailleur RD-9100 $208 268 € £190
shift/brake lever assembly with hose & caliper, right ST-R9120R
+ BRR9170		 $513 625 € £450
shift/brake lever assembly with hose & caliper, left ST-R9120L
+ BRR9170		 $513 620 € £450
pair of rotors SM-RT900 2x $144 170 € £130
R9150 – Di2 electronic shift, rim brake
11 speed chain CN-HG901 $46
bottom bracket BB-R9100 $36 £50
brakeset BR-R9100 $348 445 € £320
11 speed cassette CS-R9100 $239 £210
crankset FC-R9100 $543 700 € £500
Di2 front derailleur FD-R9150 $372 480 € £330
Di2 rear derailleur RD-R9150 $602 770 € £550
Di2 shift/brake lever set ST-R9150 $624 800 € £550
Di2 etube wires 5x, front junction, B junction kit Wire Kit $237 376 €
R9170 – Di2 electronic, hydraulic disc brake
11 speed chain CN-HG901 $46
bottom bracket BB-R9100 $36 £50
11 speed cassette CS-R9100 $239 £210
crankset FC-R9100 $543 700 € £500
Di2 front derailleur FD-R9150 $372 480 € £330
Di2 rear derailleur RD-R9150 $602 770 € £550
Di2 shift/brake lever assembly with hose & caliper, right ST-R9170R
+ BRR9170		 $579 700 € £500
Di2 shift/brake lever assembly with hose & caliper, left ST-R9170L
+ BRR9170		 $577 700 € £500
pair of rotors SM-RT900 2x $144 170 € £130
Di2 etube wires 5x, front junction, B junction kit Wire Kit $237 376 €

Shimano-new-Dura-Ace-groupset_FC-R9100-P_power-meter-crankset

Notably absent is the new FC-R9100-P Hollowtech II power meter crankset, that even the pros don’t seem to be racing yet. Keep an eye out at the start of September as we’ll try to nail down expected availability for each variation of the new Dura-Ace when we meet with Shimano in the coming weeks.

Have a look back at our detailed first look at the groupset when it was unveiled here.

DuraAce.com
Cory Benson
4,357 articles

Cory Benson is the EU Tech Editor of Bikerumor.com.

Cory has been writing about mountain bikes, enduro, cyclocross, all-road, gravel bikes & bikepacking for over 25 years, even before the industry created some of these names. Prior to Bikerumor, Cory was a practicing Architect specializing in environmental sustainability, has designed bike shops & bike components, and worked as a bike shop mechanic.

Based in the Czech Republic for 15+ years, he is a technical mountain biker, adventurous gravel rider, and short & medium-haul bikepacker. Cory travels extensively across Europe riding bikes, meeting with key European product developers, industry experts & tastemakers for an in-depth review of what’s new, and what’s coming next.

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Confused
Confused
8 years ago

That crankset includes chainrings and the power meter?

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Seraph
Seraph
8 years ago
Reply to  Confused

No. If you read it, it says that the power meter pricing is absent from the report.

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dan
dan
8 years ago
Reply to  Confused

Available with (FC-R9100-P) or without (FC-R9100) a power meter.

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Allan
Allan
8 years ago
Reply to  Confused

How much for the power meter version then? Does anyone know?

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Robin
Robin
8 years ago
Reply to  Allan

Nope. Shimano hasn’t released pricing info on the power meter yet.

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Veganpotter
Veganpotter
8 years ago

Wow, this seems way less expensive than the previously reported cost. Maybe they’re just cutting margins for everyone to help stop the online sales that are barely above wholesale for shop pricing? I have my doubts since I’ve heard from reps that they were actually trying to change things but that was move than 5 years ago and they just gave up. Either way, this is definitely a price decrease.

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Paul S.
Paul S.
8 years ago

Price Decrease? I haven’t done the math, but it looks a lot more expensive than eTap… Especially when I look at the hydraulic brakes/shifters…

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Veganpotter
Veganpotter
8 years ago
Reply to  Paul S.

From MSRP of the previous 11spd DuraAce. The cassette is almost $100 cheaper, the rear derailleur is way cheaper and the cranks are over $150 cheaper. Those are huge differences. I don’t know why you’d compare this to ETap. I’m a SRAM guy and will never buy Shimano stuff again but this is cheaper than the last generation of stuff. And yes, ETap is cheaper than dI2 but I’m comparing Shimano to Shimano.

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Jim
Jim
8 years ago

I know it’s just my opinion, but this stuff is incredibly ugly. Shimano components are usually beautiful. I’m sure it’s functionally awesome, but yuck.

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Crash Bandicoot
Crash Bandicoot
8 years ago
Reply to  Jim

You’re right, no problem with the rear derailleur, shifters, or front mech but that crankset looks like an obese version of Ultegra 6800. Current 9000 cranks looks stunning, can’t wait to see the prices of those drop when this comes to market

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EM2
EM2
8 years ago

crankset FC-R9100 $543 700 € £500
$543 = 481 €
$543 = 417.5 £
Grey market will party hard

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TimB
TimB
8 years ago
Reply to  EM2

US$ prices exclude General Sales Tax
Euro and GBP Pricing includes Value Added Tax (VAT) of between 19% to 22% depending on where in the Euro zone you are.

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XtRD
XtRD
8 years ago

Hydro lever is almost as expensive per unit than the cable brake set, WOW.

Also, what’s going on with the €/$ conversion??

Meh, couldn’t afford it anyways…

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John
John
8 years ago
Reply to  XtRD

VAT

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invertedprolapse
invertedprolapse
8 years ago

I’m wondering what just the hydro di2 shifters go for w/ out the calipers and hoses.

@Paul S It might be more expensive then e-tap, but a. It won’t get recalled b. It only has 1 battery c. It will work better d. You can run diagnostic software on it to figure out if there is an issue unlike e tap, where you just throw away the bad component and replace it e. You won’t run into the already common problem of battery tabs breaking off after having to be repeatably charged.

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Veganpotter
Veganpotter
8 years ago
Reply to  invertedprolapse

That one battery has caused many problems for people. I’ve had three customers have batteries that have totally lost contact DURING RACES and the entire system went down. Cancellara had this happen to him in a race too. Not good!!!

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CyclistA
CyclistA
8 years ago
Reply to  Veganpotter

When you have the same number of people riding both, then you can compare the number of failures. There’s barely 2 dozen World Tour guys racing etap, but probably a hundred on 9070

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lop
lop
8 years ago
Reply to  Veganpotter

Cancellara has been on Shimano since like… 2011. When did this allegedly happen?

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Bdaghisallo
Bdaghisallo
8 years ago
Reply to  lop

And Cancellara has never been a user of DI2 on his road bike. He’s always stuck with cable actuated shifting.

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Chris
Chris
8 years ago

Man I feel old – my first racing bike cost less than just the crankset. Cycling really has become the new golf. Still remember when you could get a professional bike with tubulars and full DuraAce or Record for less than what those group sets alone now cost.

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boom
boom
8 years ago
Reply to  Chris

A new car only cost $900 too! Welcome to basic economics, inflation, and technology advances.

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Mike
Mike
8 years ago
Reply to  Chris

Counterpoint: I bought a full new Ultegra groupset 15 years ago (2000 or 2001) for about $700. It’s not actually that different than what it costs now. If I got a groupset on Chain Reaction, it would actually be cheaper now.

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Veganpotter
Veganpotter
8 years ago
Reply to  Mike

My first bike was an aluminum bike with 9 speed 105 for $1500. Now, I can get a carbon bike with 9 speed Sora(better than 9 speed 105 or at least equal) for pretty much the same price. $2000 gets you a carbon bike with 11speed 105, 15 years ago, $2000 got you an aluminum bike with Ultegra or a used carbon frame without any components;)

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Marin
Marin
8 years ago
Reply to  Chris

I agree but MSRP price on components is ridiculously high.
I got used but in excellent condition Trek Emonda SL8 with warranty, full DA9000 for the price of new chainset, brakes and BB (1200€).

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Bill
Bill
8 years ago
Reply to  Marin

You don’t have a warranty on your used Trek. Also, what does this have to do with the price of parts from Japan?

PS The Emonda is the best road bike out there 🙂

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Marin
Marin
8 years ago
Reply to  Bill

I actually have warranty. Got rims replaced by a distributor with new ones because bnt race were known to break at spoke holes 🙂

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Ripnshread
Ripnshread
8 years ago

Something is very VERY wrong here. Those conversions don’t make any sense. Take the Crankset for instance $543 = 481 Euro = 417 British Pounds….

If you add a 30-35% margin the the US prices the Euro and British Pound make sense.

…Tyler???

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Mayhem
Mayhem
8 years ago
Reply to  Ripnshread

I presume part of the difference is that listed EUR/GBP pricing include VAT while USD pricing doesn’t. Of course that’s not the whole difference and us Europeans are still getting shafted, but only a sucker would pay MSRP anyway…

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David
David
8 years ago

Not a fan of the appearance of the discs but am wondering if I can use them to replace my SM-RT99’s.

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John
John
8 years ago
Reply to  David

Road only.

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Disapointed
Disapointed
8 years ago

Woww…. Il there is not errors on this price list, it shows us that Shimano f*s the Europeans customers (sorry for the term).

With the current parity of currencies, if we take the price in $ as a reference, the price of the rear derailleur DI² should be +/- € 533 (instead of € 770) and +/- £ 462 (instead of 550 £) … No comments…

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chadquest
chadquest
8 years ago

Shimano releasing their product pricing is like Libya releasing their code of civil conduct.

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Justin
Justin
8 years ago
Reply to  chadquest

Truer words have never been posted!

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anonymous
anonymous
8 years ago

I think the EU/GB pricing might be retail price, because the pricing there is never anywhere near retail. The US pricing is an attempt to lower the street price in the US because of minimum pricing policies.

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Ripnshread
Ripnshread
8 years ago

So Shimano is building in a 30-35% discount to EU and BP markets? And this is just supposed to be “known”? Something is wrong with those numbers. Best analyst say BP to USD should stay close to 1/1.30 until 2018 or so… and taxes are usually amortized and distributed over the entire line to make prices equal or close in most markets.

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Ramon
Ramon
8 years ago

C’mon shimano! what kind of joke are those prices for EU?? Red eTap is at least 50% less

Hope its a typo…

Regards from Spain

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ed
ed
8 years ago

Looks like they may have slightly changed the ring interface again. That would mena no aftermarket oval chain rings. If that is true, Tisk Tisk.

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fraser
fraser
8 years ago
Reply to  ed

If theres demand for oval chainrings for the 9100 DA the aftermarket will come up with a product in no time.

And when you compare the prices to those of the DA 9000, theres not much of a difference (MRSP):
Crank: DA9000: 700€ / DA9100 700€
Shift and Breaklevers DA9000: 699€ / DA9100: 640€ (yeah!)
Rear derailleur: DA9000 279€ / DA9100: 268€

Chain and Cassette are also cheaper than the 9000er DA parts. Pedals to.

At the end, the prices will be almost the same.

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Raizo
Raizo
8 years ago

Meh. Maybe will be more excited when the groupset actually appears in the wild. Surprised Shimano didn’t keep the classic two-tone Dura Ace colour scheme. All I plan on retrofitting my current Dura Ace setups with is the new smaller in-line EW-WU111 D-Fly unit, the new battery, junction boxes and the levers. Clearance pricing on DA 9070 will be great.

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Brer
Brer
8 years ago

You forgot 2 pricing columns…. One being the price that is a reward for Shimano Certified Technicians, which should be 10% higher than the listed prices.
Then you should have bike shop wholesale, which should be 15% higher than what everyone else in the world pays!
Ya, thanks Shimano.

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Nick
Nick
8 years ago
Reply to  Brer

And not a single bike shop is going to make a single penny on this. “Go buy it online for cheaper than my wholesale and I will install it for you” says guy who runs a shop that has been around 30 years and helped make Shimano a success. Thanks Shimano, your the worst company in the world!

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Rixter
Rixter
8 years ago

I just hope that if I replace parts of my 9070 Di2, that Shimano won’t screw me over and block interoperability between the two platforms by preventing it through the firmware

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John Dezso
John Dezso
8 years ago

I think this new “iteration” of Dura Ace, r9100, looks awesome. The previous version, 9000, all chromed out, was ugly. This one IS the way it is because they realized that Ultegra 6800 looked SO much better….

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Chaz
Chaz
7 years ago

Would i be able to add the power meter down the road, should I buy the regular 9100 crank right now?

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Cory Benson
Author
Cory Benson
7 years ago
Reply to  Chaz

No @chaz from what we’be seen the sensors are only going to be applied at the factory, and likely require some more prep. You would have to buy an all new set of arms.

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Justin Bagnati
Justin Bagnati
7 years ago

You might want to check your US retail pricing. Shimano has released the MSRP on their B2B and it is very much different than this. ST9170 with caliper is $660 and you have it listed as $580. Your pricing is low for many items.

Just an friendly FYI.

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