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Zipp heeds the call of the wild w/ new Biomimicry inspired 454 NSW Aero wheels

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There are a lot of things to consider when designing a new aero wheel set. Profile. Width. Material. And now, nature? That seems to be the angle Zipp has taken when they approached the design of their latest wheelset. Called the 454 NSW, the rim has a striking new shape that is hard to miss. Zipp claims the inspiration for the design came from looking to the ways animals have naturally evolved to be faster through the water, like the ridges on the fins of a humpback whale. With Biomimicry as the starting point, countless hours of design and testing led to Zipp’s new SawTooth equipped 454 NSW…

454-nsw-prototypes

nsw-dimensions

In typical Zipp fashion, the SawTooth profile started out as an idea that was quickly translated into testable prototypes. After 36 different rim profiles and 252 hours of wind tunnel testing, they claim to have achieved the desired result. That of course is a wheel that still provides the aerodynamic advantage of a traditional aero wheel, but offers better performance in terms of cross wind stability. Zipp claims that the rim profile along with their reshaped HexFin ABLC dimples work to reduce buffeting by providing higher frequency vortex shedding which in turn creates more vortices, but they are smaller and less powerful. Using a profile that is 58mm at the deepest section and 53mm at the shallowest, the result is a wheel that supposedly performs like a deep section wheel for aero speed, and a lower profile wheel in crosswinds.

wh_454_nsw_cc_v1_700sr_11s_detail_tirebed wh_454_nsw_cc_v1_700sr_11s_detail2_hyperfoil

wh_454_nsw_cc_v1_700sr_11s_detail_hexfin

The full carbon clincher is made in their Indiana factory and includes their silicon carbide Showstopper brake track treatment and their ImPress NSW printed graphics.

021sc_rear-cognition-hub-w-axial-clutch-technology-5 023sc_front-cognition-hub-4

027sc_rear-cognition-hub-w-axial-clutch-technology-interior-view-2

Complete wheelsets will include the Portuguese made Cognition hubset with straight pull Sapim CX-Ray spokes and Secure Lock nipples, 18 front/24 rear.

wh_454_nsw_cc_v1700f700sr_11s_pair

nsw-spec

Coming in at 1525g for the set, the rims feature a 17mm internal width that does not appear to be tubeless compatible. Priced at $4000, the wheels include Tangente titanium skewers, Zipp valve extenders by Silca, individual wheel bags, Tangente Platinum Pro Evo brake pads, Tangente tubes, and Zipp rim tape. Available this month.

zipp.com

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63 Comments
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boom
boom
8 years ago

$4k for marginally better aerodynamics, heavier weight than most competitors, and not tubeless? Definitely paying for the brand. Lost interest.

Comrad
Comrad
8 years ago
Reply to  boom

Or paying for one of the few brands that actually engineers and manufactures in house. However 4k for 1555 g wheels is a bit cray

boom
boom
8 years ago
Reply to  Comrad

DT and Bontrager pull both of those off for a fraction of the price. I’ll stick to my first comment.

dallas
dallas
7 years ago
Reply to  boom

of course, bontrager carbon wheels are made by zipp…

boom
boom
7 years ago
Reply to  dallas

They used to be way back in the day, but not for at least a few years. They are made in Waterloo with their high end bikes

mike
mike
8 years ago
Reply to  boom

Why compare the outright price with the marginal gain?

Its $1900 over a pair or regular 404’s for the marginal gain.

rexated
rexated
8 years ago

I really like the idea, and good for Zipp for pushing boundaries. But why go to all that effort and not make the rims tubeless compatible? What you save in drag you might lose in the rolling resistance of tyres + tubes.

Comrad
Comrad
8 years ago
Reply to  rexated

The lowest rolling resistance tires are tubed. The dudes running tubeless tires ≠ the dudes spending 4k on race wheels.

myke2241
myke2241
8 years ago
Reply to  Comrad

Who will be buying most these? The audience for these are narrow. Pros who still by far go tubed. So to you it may not make sense but to those seriously interest it does. You could probably run these tubeless without issues without problems.

Tubular bro
Tubular bro
8 years ago
Reply to  myke2241

Point of clarification: pros by far still go tubular in road races. Maybe in a TT, some are tubed.

myke2241
myke2241
8 years ago
Reply to  Tubular bro

You are correct but training they still are using tubed clinchers. I’m sure they make a tubular model.

Jim E.
Jim E.
8 years ago
Reply to  Comrad

Sorry, testing proves that statement wrong: http://www.bicyclerollingresistance.com/road-bike-reviews

Henrik
Henrik
8 years ago
Reply to  Comrad

German Tour Magazine tested both Specialized Turbo and Schwalbe Pro One faster than any tubed tire

Charles
Charles
8 years ago

…shoot, I was really hoping to spend 5k on a set of wheels.

galen
galen
7 years ago
Reply to  Charles

I bet you could find a bike shop willing to sell you these for $5k

therealgreenplease
therealgreenplease
8 years ago

This will be interesting in 808 form especially if the claims about stability pan out.

stathos007
8 years ago

I see a recall coming in the future…

Jeff
Jeff
8 years ago

The weight is fine for wheels this deep, it probably does what they say in terms of sidewinds….and they are moving to tubeless ready eventually.
The only part that’s seriously questionable is the cost. It’s fine with me if they make stuff like this and use it to push the tech down to products that are sanely priced. Half that would be more like it. But…. That’s what R&D is all about. If you want to gripe about stuff getting better on someone else’s dime, you’re just wired to gripe.

ibcyclist
ibcyclist
8 years ago

So many miserable comments . . . I can see these plus Madone and SRAM eTap as my new dream bike. And because I live in a warm weather situation; no I don’t need no stinking disc breaks.

And they’re still cheaper than Lightweights. 4 grand . . . the hipsters spend more than that on their tattoos on a drunk Friday night!

the biz
the biz
8 years ago
Reply to  ibcyclist

five years from now we will all look back with disdain at side pull brakes.

Seraph
Seraph
8 years ago
Reply to  ibcyclist

I think you overestimate how much tattoos cost.

SlickRick
SlickRick
8 years ago
Reply to  ibcyclist

Get it right already! It’s DISK breaks.

Dockboy
Dockboy
8 years ago
Reply to  SlickRick

Breaks?

hllclmbr
hllclmbr
8 years ago
Reply to  Dockboy

It’s a joke, see…

ACM
ACM
8 years ago
Reply to  SlickRick

Disk or disc, either’s fine. Breaks vs brakes on the other hand…

Wes
Wes
8 years ago
Reply to  ibcyclist

Well said my Friend.

Jim E.
Jim E.
8 years ago

Wow, can you imagine the commotion right now in the Chinese counterfeit factories?

\m/
\m/
8 years ago
Reply to  Jim E.

Hahaha in a few months we all can have wheels like this costing $500

satisFACTORYrider
satisFACTORYrider
8 years ago

laughable to still complain about price

Timbo
Timbo
8 years ago

I think everyone’s missing the fact that rim tape is included in that $4k price tag.

AlanM
AlanM
8 years ago
Reply to  Timbo

And tubes.

Ripnshread
Ripnshread
8 years ago

What does NSW stand for?

John
John
8 years ago
Reply to  Ripnshread

Not Sure What it is

postophetero
postophetero
8 years ago
Reply to  Ripnshread

New South Wales mate, or Nest Speed Weaponary…blah blah blah zee German engineerz

Joe Bond
Joe Bond
8 years ago
Reply to  Ripnshread

Needlessly
Savaged
Wallet

Alvis
Alvis
8 years ago
Reply to  Ripnshread

Nasty Sucky Wheels

Ken
Ken
8 years ago
Reply to  Ripnshread

Non sufficient wattage

Greg
Greg
8 years ago
Reply to  Ripnshread

No Sense Whatsoever – as in their naming scheme, their trademark catchphrases, hub nomenclature…

nightfend
8 years ago

Those are whale engineered wheels.

Tom Bender
8 years ago

I applaud Zipp for the “new” approach to the design and it’s nice to see a company thinking slightly further out of the box. There is a lot to be learned (still) from nature and this stab at biomimetics might be one of the first discussed/marketed in the bike industry that I’m aware of (I’m sure there is more but not from a brand with as much reach as Zipp). I’d never spend $4000 on a set of wheels but maybe this will lead to further advancements down the road (literally and figuratively) and eventually bring the price down…or at least one can hope. 🙂

LowRider
LowRider
8 years ago

No tubulars? I’m passing.

STS
STS
8 years ago

The 4th of November must be the new April 1st.

the biz
the biz
8 years ago
Reply to  STS

november the 4th be with you!

dixls
dixls
8 years ago
Reply to  STS

today is the third. btw

Alex
Alex
8 years ago

I love it,. Zipp are really thinking out of the box here, I never understood all the love for Enve, zipp rims with the dimples and the sawtooth brake track things are incredible, the manufacturing skill to achieve these details is amazing. Their hubs and wheel building are a bit of a joke though.

And 4k for these wheels .. they will sell a lot. Let’s face it a top shelf frame is 5-6k. And there are lots of those on the road

Kernel Flickitov
Kernel Flickitov
8 years ago
Reply to  Alex

You’re right about Zipp’s hubs and builds. My Enve 4.5’s with Tune hubs were over a grand less and are over 200g less. Make any Zipp set I’ve owned in the last decade look like a joke. No denying Zipp has a sordid history with their hubs, especially in the last few years with recalls and injury hanging over their heads. You can dimple and sawtooth all you want, the signals are pretty dang clear to me to stay the f away.

Robin
Robin
8 years ago

Given that the wheel profile regularly varies with angle, I wonder if crosswind stability varies with wheel speed? Assuming no crossing, does drag vary as would be expected from a wheel of constant cross-sectional profile, or is drag modulated by the rims periodic cross-section? It would be interesting to hear from Zipp on that point as well as how drag varies with relative wind angle. Some data plots would be cool.

Robin
Robin
8 years ago
Reply to  Robin

“…varies with angle…” should read “varies with rotational angle”.

Tak
Tak
8 years ago

I appreciate all the rich folk that will fund this progress. In 20 years I will have a set. Disc brake.

John
John
8 years ago

“17mm internal width that does not appear to be tubeless compatible” and this supposed to be thinking outside the box? Looks like the same old Zipp to me.

Beatstreet
Beatstreet
8 years ago

Jim E., for the win! (That would be hard to disguise!)

Allan
Allan
8 years ago

Four thousand dollars?

Veganpotter
Veganpotter
8 years ago

I really don’t get the fight against tubeless. They could make these tubeless and people could run their worthless tubes if they want to run tubes. They finally made a tubeless rim, why not make all new tech tubeless compatible?

blah blah blah
blah blah blah
8 years ago

looks like a move to stop people from copying their ip

Collin S
Collin S
8 years ago

As technology spreads, prices go down. Back in the day, you couldn’t touch a carbon fiber frame in a complete bike for under 4,000 bucks. Now, there’s a few name brand bikes selling carbon bikes for lower than 1500. I think there was a story on here about one brand aiming for a complete carbon bike for $999. Zipp on the other hand, despite having competition from just about everywhere keeps ramping the prices up. Giant offers carbon clinchers on their $3500 TCR built with Ultegra. Its hard to find a wheel company that doesn’t offer a carbon wheel, and with the proliferation of Chinese open mold rims, how does Zipp continue to up the price by 500 bucks each year. If this was a normal practice in the rest of society, it would be like when honda redesigns a civic, gets 2 miles per gallon better than the previous, then change the price for 20,000 to 35,000…because its slightly better than last years model. To use the car analogy again, Mustang vs Camaro are about the same performance and price. Ford brings out a redesign and makes it just slightly faster than the last model, charge nearly double. (looks aside) would you expect anyone to buy the mustang over the camaro? That is what Zipp is doing.

Keep in mind, a mold is expensive, but once you make it, you can make thousands of rims for little cost. Yes, R&D is build into the price vs your chinese rims, but unless these rims were somehow cut 5 minutes off a 40K TT vs a Reynolds AERO 66 rim, how does anyone justify these prices?

Jack Moore
Jack Moore
8 years ago
Reply to  Collin S

The analogy for ZIpp isn’t Ford or Honda, it’s Porche or Mercedes. When Porche offers carbon-ceramic rotors for an extra ~$10,000 to a dentist who will never race the car… that is the guy who would buy these wheels.

More power to them if they can get it. I love to see real investment in R&D, it drives the market and trickle down tech for everyone.

Zibi
Zibi
8 years ago

Zipps may be whale-inspired but Fluxoses are shark-inspired (does it mean faster?)

http://www.fluxoswheels.com/en/

Smw
Smw
8 years ago

Fudge.. 4 Gorillas$!!!..thats steep..

Ricky
Ricky
8 years ago

This isn’t healthcare, nobody is forcing you to buy these wheels. Instead of complaining about a luxury item, how about focusing your negative energy on rising prescription medicine costs like the EpiPen?

Zibi
Zibi
8 years ago
Reply to  Ricky

Take ii easy, man! Luxury item for luxury riders on luxury roads in their luxury time? These wheels are absurdly (luxuriously?) expensive. Luxury period.

Robin
Robin
8 years ago
Reply to  Zibi

Man it sucks that you’re obviously being forced to buy them, doubly so since there are absolutely no other CF, deep profile rims on the market that are less expensive.

Brian
Brian
8 years ago

I have zipp 303s custom built with dt Swiss hubs and 28s spoke rear and they are fine but I also have enve 3.4s on another bike. I only bought the zipps because they were cheaper otherwise I would probably have stuck with with Enve. At this price I would pass and stick with enve and save nearly 1k even with High end hubs.

Mike Mcdermid
Mike Mcdermid
8 years ago

Sounds like one of the engineers came across an article published many years ago in a magazine called THE ENGINEER where turbicules or splitting mass flow and using that principle is how whales get their flippers to work it was also tested on wind turbine blades

Silicon carbide brake tracks were also done 5 years ago but the advent of discs made them a bit moot

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