Yesterday, Zipp unveiled their newest innovation in aero rim design. The 454 NSW claims to be the fastest rim they’ve ever designed, but more noteworthy seems to be the shape which is based on “biomimicry.” To get a little more in depth on the development and the creation of the design (plus an explanation of that whole biomimicry thing), Zipp put together the video after the break which reveals exactly how they came to the conclusion of their fastest wheel yet…
Video: Zipp 454 NSW Inside Story
