After launching in 2016, Why Cycles has created some amazing titanium rides. But noticeably absent from their line up? A true road bike. Sure, they have the drop bar R+ gravel/adventure bike, but when it comes to slick tires, it seemed to be the last thing on Why’s mind. Until now, of course. And if you’re going to dip your toes into the over saturated road market, you might as well go big, right? That’s exactly what Why Cycles seems to be doing with their PR, or Pure Road, which is only compatible with SRAM’s wireless eTap shifting.
That’s right. The frame has zero cable ports for shifters. None. In their place is just smooth Grade 9 3/2.5 titanium. The only openings for hoses of any sort are for the rear brake with internal routing through the downtube and the chainstay.
We have to assume if Shimano or Campagnolo ever create a true wireless system it would be compatible with those as well, but for now the lack of cable ports mean the bike is only compatible with SRAM eTap wireless groups.
Other frame vitals include an integrated 42/52mm headset, threaded 68mm BSA bottom bracket, 160mm rear flat mount brake standard, and a 142 x 12mm rear axle. Built as a pure road bike, the PR still has room for some meaty tires with clearance for 700c x 32mm rubber. But that also means the frame lacks any other mounts other than two bottle cage mounts inside the front triangle. No fender, rack, or other mounts here. Claimed weight is 1550g for a medium frame.
The eTap-only frame makes for fewer build options with SRAM Red eTap AXS builds in 1x or 2x starting at $9499 complete with ENVE cockpit and wheels. Or you can build it yourself from the frame only which runs $2,600. Note that you’ll need to provide you own standard disc brake road fork with this option.
Sold in four sizes, the PR is available now.
