Like many (most?) businesses out there, those in the bike industry are facing great uncertainty in the face of the COVID-19 crisis. With entire countries on lock down where cycling for sport is now illegal, and more U.S. states seeing shelter-in-place orders, many have had to hit pause on their daily operations. That doesn’t mean that every company has had to send their employees home, however. We’re starting to see more and more companies pivoting to manufacturing a completely different family of products. From face masks and face shields to ventilator parts, the cycling industry is stepping up in big ways to help out however they can.
Kitsbow
Masks seem to be one of the most needed products at the moment, and it seems that clothing makers are uniquely suited to switching gears for production. Kitsbow is also making face shields based on a Makerspace design. Note that Kitsbow has completely shifted their production to these new items and while you’ll still be able to order any of their bicycle related pieces, the shipping will be delayed as the company focuses on this new challenge.
Press Release: Kitsbow, a premium bike apparel brand based in Old Fort, North Carolina, decided to pivot its apparel production to make face shields for first responders as well as reusable face masks.
Kitsbow founder, Zander Nosler, is a Stanford University graduate and remains well-connected with the Stanford Design School alumni, which shared a design of a face shield from the University of Wisconsin-Madison Makerspace. An initial design was created by Kitsbow last Thursday, and after collecting feedback and design tweaks from local first responders, Kitsbow kicked mask production into high gear, with its first shipment going out today.
The first shields are going to Asheville-based Buncombe County Emergency Management and Burke County Emergency Management and the first masks are going to a medical clinic in Salem, Oregon that is cleaning disposable masks in order to reuse them.
Kitsbow is currently selling the masks at-cost to local first responders and medical staff, but plans to distribute internationally as they make more. Using raw materials on-hand, Kitsbow will continue making the masks and shields as long as they are needed. This also allows Kitsbow to keep its employees paid and working, unlike so many businesses throughout the country.
Kitsbow’s primary focus remains the health of its staff, families, and community.