The phrase “made in Italy” invokes a certain aesthetic. In the worlds of cars and adventure sports, what springs to mind are attractive people doing adrenaline-filled things in beautiful places before jaunting off to a villa to stare lustily at each other over negronis.
A recent bike collaboration between Italian companies 3T Cycling and Lamborghini checks pretty much all those boxes, at least in spirit. The two brands partnered to make a high-end gravel bike that would be right at home in the kind of cologne commercial that’s shot in black and white.
The Exploro Racemax X Huracán Sterrato is a slick-looking carbon-fiber and titanium ride based on Lamborghini’s Huracán Sterrato, a “super sports” car that can apparently handle some gravel of its own.
Behold the appropriately Italian promo video:
“Like Lamborghini super sports cars, the use of carbon fiber and lightweight materials is predominant,” said Gerard Vroomen, Head of Design at 3T, in a press release.
“The Racemax frame, which is the beating at heart of the bike, is crafted in-house in Italy using 3T’s own carbon fiber technology. The 3T Torno, the world’s lightest aero crank, is also made in-house using the same materials. Inspired by Lamborghini, titanium and aerospace-grade alloys and steel are also present on the bike parts and details,” he continued.
3T and Lamborghini debuted the Exploro Racemax X Huracán Sterrato on Dec. 1 at Art Basel Miami Beach, a yearly art festival that brings together creatives from all over the world for a weekend of creative inspiration, and, presumably, killer parties. If any of the attendees were to hop on the bike for some sweet Florida gravel riding, here’s what they’d find.
The Exploro Racemax X Huracán Sterrato is available for pre-order now, with delivery in March 2023. MSRP, which we will list here without further comment, is $15,000.
