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Prime Day Deals 2021 – The Best Deals for Cyclists!

best cycling and outdoor deals for amazon prime day
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Prime Day is here, and Amazon’s biggest sale runs June 21-22. It’s a great opportunity to snag great gear at a huge discount, but hunting through countless options to find what you want can be daunting, so we did it for you!

We are actively searching for the best deals for cycling gear, tech, and more (like camping and outdoor essentials) and will continue to update as the sale goes on. Check back often for new deals, and note that some deals are only good for a couple hours, so hop on it if you see something you like!

Shop the entire Prime Day sale here, and remember, if you’re not an Amazon Prime member yet, you can snag a 30-day free trial to take advantage of these deals.

The Real Bike Stuff…

prime day deals on cycling helmets and sunglasses and bike lights

If we’re being honest, it’s not always the top brands that are blowing out the goods on Amazon’s Prime Day, but we did find some that are either on the mega retailer, or Amazon-adjacent and just taking advantage of the sale’s hype. Here are a few that are on sale during the same hours that are worth taking a look…

Scroll to the bottom of this post for more sales from other retailers like Backcountry and Competitive Cyclist, too!

Bikepacking & Car Camping


Whether bikepacking or car camping is your jam, there are Prime Day deals to elevate your experience. Check out some of our favorites below.

Rooftop/Trunk/Hitch Accessories


If you need a bike rack or some extra gear storage, or just want to things organized inside and out, these vehicle accessories are highly rated even if they’re not from the biggest brands in the category.

Electronics & Tech

 Electronics & Tech Composite

Record your rides, track your health stats, shoot killer drone footage, and more with these deals on electronics and tech.

Health & Fitness


Stay fit and avoid injury with these deals on massagers, scales, and more!

Nutrition & Hydration


Stay hydrated and energized on your adventures with deals on supplements, bottles, and hydration packs.

Ring Security & Echo Show Bundles


Want to keep an eye on all those expensive bikes in your garage? Or see when those shiny new components and gear show up? Several of us use the Ring+Echo Show combos to keep tabs on our rides (and our front door), whether we’re home or away. And other than Black Friday, there’s no better time to get a massive deal on Amazon’s own tech!

Stay tuned and check back for more…we’re adding more deals all day long!

Backcountry.com Flash Sale

backcountry.com flash sale prime day deals 2021

Amazon’s not the only mega retailer having huge sales this week. Check out the Flash Sale at Backcountry.com for more deals on outdoor gear…up to 65% off!

Competitive Cyclist Road Cycling Kits & Pedals Sale

prime day sale on competitivecyclist

Competitive Cyclist has cycling apparel, helmets, shoes and more from Castelli, De Marchi, Giordana, Giro, Pearl Izumi, Santini, Louis Garneau & more. They also have those rainbow oil slick ano Crank Brothers pedals on sale, too! Check out the full sale here.

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3 years ago

Thanks for the Amazon ad. I’m sure they need help getting the word out. Seriously, this is garbage tier shill content.

3 years ago
Reply to  Shafty

Chill dude

3 years ago

Amazon – 21st century technology and 19th century labor practices.

Grant Fanning
Grant Fanning
3 years ago

Does anyone have any good alternative suggestions to websites like Bike Rumor? I think I’m pretty much done here.

3 years ago
Reply to  Grant Fanning

Why are you offended? They are just trying to make money with referral amazon links. You guys need to chill.

Jason Reid
Jason Reid
3 years ago

I am happy to put up with these ‘adds’ rather than have to pay to view the Bike Rumor website. They have never hidden the fact that these adds pay their bills. Small price to pay for great content in my opinion. Keep up the great work Bike Rumor staff!

3 years ago

Real bummer of a post here. Support your local bike shop.

2 years ago
Reply to  Andrew

Exactly. Everyone is so lazy with Amazon as a suggestion, as if it’s the only place to purchase anything. Shops can provide expertise that often isn’t available elsewhere. Not to mention Amazon doesn’t sell half the brands that shops carry.

Amazon profits by exploiting employees, labor markets and tax incentives.

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