Home > Bike Types > Mountain Bike

A’ME Hopes to Increase Heated Grip Sales With Drastically Reduced Pricing

6
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

You’ve seen them here, and while A’ME’s heated grips are a completely unique product in the market place, sales haven’t been quite where they need to be. Call it what you will, but the lack in sales is most likely due to the relatively high original retail price of $350. No one was getting rich off of the deal though, as the grips are expensive to create and A’ME cares about local bike shops and wanted to ensure that they were able to sell the set with a proper margin.

Hoping to boost sales, A’ME has now set the retail of the entire kit to $199! Now this is clearly still a lot of money for a pair of grips, but it is $150 less than the previous retail. In order to facilitate the price drop, heated grips will now be sold dealer direct and won’t be sold to distributors. Also, over the past year improvements in their manufacturing have allowed for a price drop as well. In the end, dealers will still be able to sell the grips at a decent margin, consumers get the benefit of toasty warm hands in the winter for much less, and A’ME gets more of their product out in the wild. Winter is coming, get ready.

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

6 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
alloycowboy
alloycowboy
11 years ago

Why would you buy $200 dollar heated cycling grips when you can just wear warmer cycling gloves? These grips don’t make sense.

Andrew
Andrew
11 years ago

Where I live cooling grips would make more sense!

adam
adam
11 years ago

I tried these at a race on a cold, rainy day, and they are NICE. It makes thing much nicer having toasty warm hands. Same as on my moto, seat and grip heaters = comfort.

Adele
11 years ago

Your article was excellent and erduite.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.