Today, the London-based bikepacking brand Apidura is launching their new Innovation Labs range. This line of high end bike-packing equipment is starting out with the all new Backcountry magnetic top tube pack. Innovation Labs is Apidura’s new home for small run, exclusive, or otherwise technically advanced packs. As such, the new Backcountry magnetic top tube pack is a limited edition offering, first seen by us as a prototype last year.

Apidura Innovation Labs
The new lab serves as Apidura’s place to brainstorm and prototype new ideas, implement design improvements, and modify factory samples. Utilizing the technical and experiential knowledge of the design team and testing team around the world, the Innovation Lab is leading the Apidura design process.
There are three main goals behind the Innovation Lab:
- Identify problems in existing packing systems, and look for new and innovative ways to solve them
- Explore the use of new materials and techniques
- Share some of the results of this process in the form of limited edition products

Apidura supports riders around the world dedicated to pushing the limits of bikepacking, including the incredible Jenny Graham who recently broke the world record for fastest female to circumnavigate the world by bike, unsupported. Incidentally, earlier this year we bumped into Jenny on our factory tour of Shand Cycles, just weeks before she set off on her around the world trip. With such valuable rider experience at hand Apidura have been able to make some of the most innovative bike packs on the market.

Apidura Backcountry Magnetic Top Tube Pack

