Rotor has been building their business on the performance benefits of oval-shaped chainrings, that are said to get rid of the dead parts of a pedal stroke. However, selling oval chainrings in the bike industry can be the butt of many jokes, after the unfortunate life of Shimano’s BioPace rings. These jokes can make people skeptical, and not willing to give the idea a try.
Rotor is launching the TryQ program only through shops so they can adjust each customer’s Optimum Chainring Position to the precise point when the rider delivers the maximum power during a single pedal rotation. The program exists so that at the end of 30 days, if the customer decides to return the Q-Rings, he or she is entitled to a full refund. Check out all the details after the jump…
According to Rotor, nobody pedals in perfect, round circles, where force is applied evenly throughout a single pedal rotation. Q-Rings orient the chainring around a rider’s unique pedaling characteristics relative to both the ring’s ovalization and form factors.
FROM ROTOR’S PRESS RELEASE –
ROTOR Bike Components has launched an aggressive program to encourage loyal, curious, and even skeptical cyclists to try its flagship Q-Rings. The campaign offers a 30-day trial of any of its oval Q-Rings, which are available for road, triathlon, mountain bike, and cyclocross. The program has improved upon a similar ROTOR initiative to “TryQ” with a multimedia campaign intended to inform and educate consumers on the benefits of oval chainrings. Videos, testimonials, a microsite, and an authoritative white paper (PDF) span a range of useful information to help consumers make an educated decision about Q-Rings
“We want the user to experience the full benefits of Q-Rings, which includes fine-tuning the angle between the centerline of the cranks and the largest diameter of the chainring according to the rider’s unique pedal stroke.” said Ignacio Estellés, ROTOR president and co-founder.
ROTOR believes this campaign will send a strong message to consumers that Q-Rings feature proven performance benefits and that ROTOR is confident that customers who try them won’t want to return them.
TryQ program details
- The 30 Day Guarantee is valid for all Q-Ring models, with the exception of special edition Q-Rings
- This is a brick-and-mortar only offer and NOT available to online stores!
- Customers have 30 days from the time-of-purchase to ride, test and evaluate Q-Rings and follow the adaptation phase guide in order to determine their Optimum Chainring Position (OCP).
- If, at the end of the 30 days, after the customer has gone through the adaption phase and determined his/her Optimum Chainring Position, the customer is not satisfied, s/he can return the chainrings to the retailer where they were purchased.
- Customers are advised to please consult with the retailer at time-of-purchase to determine if chainrings will be refunded for cash or store credit; this would be at the retailer’s discretion.
The 30-day trial is valid for all Q-Ring models through local bike shops that are ROTOR dealers.
