In what may be the safest-for-your-dollar light system available, Huntington Beach’s Soul Beach Cruisers brings multi-color Disco LED wheel lights to your streets. Whether you’re…
Mosi, the fashion forward brand in San Fransisco, just released their new Mode Collection at this year’s PROJECT Las Vegas. The Mode Collection will “bring…
When one stops to think, “what has never been done before?” what does one answer? Swathe a French fixed-gear in reclaimed, black crocodile skins? Naturally!…
Sugoi has taken night-riding visibility to a whole new level with “Visual Technology” called Pixel. Bid adieu to any “subtle, reflective accents,” say hello to…
From our vantage point, always in sight of the industry’s cutting edge, whether gram shaved carbon or contrived hipster-vintage, it’s a reassessment of perspective to…
With a brother owning Copenhagen’s premiere bike shop and a father producing diamond cutting tools, Ari Rosenzweig was destined to create bespoke frames in unique…
German design company Rie:sel has been mesmerizing cyclists with their application of wild graphics directly onto framesets – we showed you some of their work…
In these days of carbon-fiber technology, the shaving of grams, and the boom in aerodynamic advantages measured in mere seconds per kilometer, it comes as…
Cargo-bikes, utility-bikes, lifestyle-bikes, whatever you wish to term them, they just keep popping up. The trend is less car, more bike! And we’re here to…
Recently published patent-applications have alluded to some surprising experimentation with aerodynamics on the part of Great Britain’s “Secret Squirrel Club.” With Rio looming on the…
Last April we published a teaser on the new Cambium C17, Brooks’ groundbreaking non-leather saddle. After seven years of product sourcing and engineering, Books was…
Have you noticed the increasing trend of lifestyle bikes yet? They are everywhere. This is likely associated with the statistical trend of bicycles outselling cars…
