Like it or not, the world of bicycle retail is rapidly changing. Not only are more and more brands selling direct to consumers, mobile bike shops are also quickly emerging as another option bolstered by the advantage of convenience. Shops on wheels can offer cutting-edge services that stores don’t, like home delivery of assembled bicycles or mechanics that will come to your house or workplace.
In a move that’s sure to spark debate between LBS supporters and online shoppers, Beeline Bikes recently announced a new Retail Partner Program. This program allows brick and mortar bike shops to add a mobile service to their existing business model, combining the best of both worlds without sacrificing your company’s established identity or business relationships…
Beeline says their new program offers bike shops the chance to expand their business in several ways; For instance, shops can potentially attract new customers through Beeline’s existing partnerships with brands and online stores like Raleigh, Diamondback and Competitive Cyclist. Independent shops can also advertise with co-branded service vans, working as mobile billboards to increase local exposure of the shop’s name and logo.
One significant aspect of Beeline’s new program is that established bike shops can add the mobile component, yet maintain their existing supply chain relationships and continue operating their retail store however they choose.
As a retail partner any bike shop could now offer customers the same on-site mechanical services, delivery of professionally assembled bikes, and personalized setup/adjustment that Beeline itself provides.
Currently this is all the info Beeline Bikes has made available (they haven’t published specific details of costs, branding, contractual terms, etc.), but interested retailers from anywhere in the USA can visit their website and request further information about the new Retail Partner Program.
