Photo submitted by Lars Errebo, “They look like pro’s but they are just kids of 12-13 year.
Photo from the Danish CycloCross league – Youth U15 race.”
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I used to wrench for a kids cyclocross team and most of the kids had really nice gear. Companies gave us spectacular discounts on gear and we’d also receive hand me downs from sponsored teams. For companies it’s a great way to build brand loyalty and also give back to the sport. Plus kids are usually more grateful than grown ups. They also need it – teenagers destroy gear faster than any Pro or Cat 1! If you’ve got a new product you want it ridden into the ground forget the pros and give it to juniors. Some of these kids put in some pretty insane miles (probably helps when you don’t have a job, spouse or kids of your own!)
