In what surely must have seemed like the start of end times for dealers, yesterday it was pointed out that Trek mountain bikes were for sale online. But not just any online store – on the “Shocking Value” section of the Sam’s Club mobile store. The news quickly spread through Facebook as more people seemed to share their disappointment over the matter.
But the whole thing seemed a bit odd. Why were there just two entry level mountain bikes that seemed to be taken down as soon as they went up?
Apparently Trek found it odd as well. According to Trek’s Eric Bjorling, they are “just as surprised as anybody” to see them show up for sale online. Eric went on to say,
“Our suspicion is that somebody sold a bunch of bikes to Sam’s Club and they sold them through their website. Our legal team is looking into it and will decide what further action we can take. We have no plans on selling bikes to Sam’s Club or any other big box retailer.”
So while you may have been able to snag a Trek through Sam’s Club for a brief moment, it wasn’t a sanctioned sale from Trek, and it shouldn’t happen again.