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Bruce Gordon announces retirement, puts Bruce Gordon Cycles up for sale

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Photo c. Bruce Gordon

All good things must come to an end, right? For bike building and tire legend Bruce Gordon, that means it’s almost time to retire. Stating that he will be 69 in June, the purveyor of the Rock ‘n Road tire is looking for someone to purchase Bruce Gordon Cycles. That seems to include the name, the tools, and all of the products except the tires (which he says he will continue to sell). Think you have what it takes to carry on Bruce’s legacy? Check out his post after the break and give him a call…

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Sevo
Sevo
7 years ago

One of my favorite people I’ve ever met in the cycling biz. His rock n road tires are the best tires for monstercross bikes out there, a tire he brought to market in the 80s long before “gravel” bikes or 29ers or monstercross.

Bruce is the OG for sure. I’ve seen his collection of bikes, that alone is worth some big $$$$.

riley martin
riley martin
7 years ago

Who?

Tim
Tim
7 years ago
Reply to  riley martin

Second that, lop!

Ashok Captain
7 years ago

Mr Gordon is a truly a legend. In India, I first read about his bikes in an old (American) cycling magazine – possibly in an article called Keepers of the Flame about American custom frame builders. I also remember advertisements in old biking magazines with a black and white photograph of a seat cluster of one of his frames. All the best Bruce, you created beautiful frames and are a part of bicycling history.

Tom
Tom
7 years ago

not the expert in this, but seems to me most of the value in his business is in the tire side. Custom frame building is hard work, and having the mortgage on the name, depending on the price, could be tough to manage.

yard dog
yard dog
7 years ago

So he’s keeping the profitable part of the business (tires) and trying to sell the unprofitable part? Good luck with that.

The value of the company is Bruce making the bikes. Without him isn’t it just a bunch of frame building equip?

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