News out of Canyon’s headquarters today that they have put together a new team based in Melborne to deliver their consumer-direct bikes to cyclist throughout Australia and New Zealand. Bikes will be assembled in German before being shipped direct. The new Canyon Australia & New Zealand market group joins recently added South Korea and Japan, as Canyon continues to expand its global reach out of its Europe base, and will be open by the end of this year to make their complete new 2016 range of bikes available on a new continent. No other new markets as of yet, but they did suggest that we stay tuned for more..
Click past the break for some excerpts from their press release…
KOBLENZ, 29.07.2015 — Canyon is about to enter a new era – and a new continent. The launch of Canyon Australia & New Zealand is coming.
Following years of success throughout Europe and beyond, riders Down Under are next in line to benefit from direct access to Canyon bikes alongside full local service and sales support for the first time ever. As a pioneer of direct sales within the industry, orders placed online at Canyon.com will be assembled at the Canyon Factory in Koblenz, Germany, and sent straight to the doorsteps of riders Down Under. The new team at Canyon Australia & New Zealand will operate out of Melbourne and provide full support to customers in the region, from service queries to buying advice, in addition to representing Canyon at events from 2016 onwards.
For Canyon’s Head of Business Development, Ward Grootjans, the move represents a new challenge: “We have been eyeing up Australia and New Zealand for a number of years and are now prepared for market entry. These two markets have great potential but require a different approach due to the physical distance away from our base in Germany. When visiting Australia a few months ago I was taken aback by how large and engaged the cycling community is. Talking to riders over there it was clear that Canyon will be most welcome! We are excited to get started and be able to offer the full Canyon experience to our customers from day one.”
Establishing a presence for Australia and New Zealand continues Canyon’s international expansion beyond its European core. Alongside recent arrivals, South Korea and Japan, Canyon Australia & New Zealand becomes the 16th representative worldwide to provide a direct point of contact for local riders.