Commencal goes A La Carte

Commencal_A-La-Carte-Project_header

The new À La Carte Project from Commencal brings a degree of kit customization that you rarely find in the bike industry. Buying a bike from most of the major bike companies means a couple of options for component spec at a few different cost levels. Some companies offer more options than others, and online bike builder customization tools have begun to expand to get closer to your perfect dream bike. The À La Carte Project takes it one more step. Come past the fold for a closer look at what sets this customization tool apart from most online bike builders…

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With the À La Carte Project, Commencal lets buyers put together as much or as little of a complete bike as you want. That means you only buy what you need. So pick a frame, then a shock, but you already have a good fork so you don’t need that, then add a nice new wheelset and a seatpost, but pull everything else together from parts you have already. Really just pick whatever components you need, and don’t pay for anything that you already have. And you don’t need to buy a component to complete the build where you would prefer to buy something Commencal doesn’t offer, like if you wanted Crankbrothers Mallet DH pedals or Schwalbe tires for example, as neither are in their bike builder tool.

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But there are lots of components to choose from. There are more than 20 component brands including SRAM, RIDE ALPHA, RockShox, Race Face, E13, Renthal, ODI, Cane Creek, Mavic, BOS, Maxxis, SDG, among many others; definitely enough selection to put together a nice complete build if you want, or as the à la carte nature suggests, just what you need. All of the remaining 2015 and al new 2016 frames are available for Enduro, DH, and Trail builds. The new Supreme DH V4 will even be ready in the À La Carte Project from this coming January.

And the best part about the whole deal is that you get complete build pricing on the individual components, even if you are literally buying a frame, a seatpost, and a stem. Where you normally get hit with higher prices when you put a bike together piecemeal, Commencal is passing on the deals they get with OEM suppliers, so buyers can get just what they need for a proper dream bike build. To top it off, delivery is possible anywhere in the world.

CommencalUSA.eu

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TheFunkyMonkey
TheFunkyMonkey
6 years ago

Fantastic idea – this is the way of the future.

And it’s a way for direct to consumer brands to further differentiate themselves from the big and retail-only brands, at least for now. With some of the big brands going direct in addition to retail (Trek and Giant) and Specialized with concept stores, they may catch-up at some point.

I prefer 165mm cranks on my medium MTB – won’t find those on a stock build…

Ploutre
Ploutre
6 years ago

Recently used the system to buy a Meta v4, pretty useful. Prices aren’t always the cheapest, for the shock it was 10€ more expensive than if I sourced the same on a German website, but then I would have had to buy the correct bushings and hardware. Super fast delivery (ordered on a thursday at like 3pm, delivered next day at 8:30am), and really decent prices. It’s still not on par with Canyon or YT for parts-to-€ ratio, but at least you have the choice on parts 🙂

FYI, most parts from the A La Carte system are naked. For a fork or shock, you don’t get the seals/shock pump/tokens you get if you buy from another retailer. I would rather pay a bit more and get the basic package and not the bare minimum … It probably goes the same for brakes or dropper post, chances are you won’t get any spare parts to cut the hoses.

chris
chris
6 years ago

I didn’t see the option to add a Horst link on the suspension…? WTH

xc-fr
xc-fr
6 years ago

that’s brilliant 🙂