While many companies have a few new products for trade show season, but in the case of e*thirteen almost everything in the booth has at least changed. From chain guides to wheels, to completely new products like their tubeless sealant, e*thirteen is bringing the goods. After integrating the Hive hubs into their wheels, the product story has always been about placing the mass where it matters the most which is usually around the hub. In order to demonstrate their wheel design, the company had a pretty interesting display which you can see in action after the break…
On the wheel side, the biggest change is new LEX machining to the rims. By removing material where it isn’t needed (like the spoke holes on the lower tension side) e*thirteen was able to remove about 20g per rim while keeping the same strength. The newly machined rims will be found on the Lg1 for DH use, and the Trsr for trail and enduro. The Trsr wheels are available in all three sizes with 15/20mm and 135/142×12 axle compatibility, but the Lg1 is 26 and 27.5″ and 20mm 150/157mm only. Both wheels feature at 23.4mm wide rim channel.
Click on the photo to enlarge for weights.
The hubs continue with their 60 points of internal engagement, a carbon shell, and one of our favorites – steel inserts in the aluminum cassette body to keep the cassette cogs from digging. Wheels are shipped with Shimano and XD freehub bodies in the box, pre-taped for tubless, and include extra spokes.
Above is the display that got everyone talking. The two wheels weigh exactly the same, but one has the weight centered around the hub and the other has the weight towards what would be the rim. As you can see the wheel with the weight towards the center accelerates faster than the other which e*thirteen uses to show that it’s more important to save weight at the rim rather than the hub.