New San Fransisco based Heritage Division has developed a new line of premium, classic urban bikes with one of Italy’s longest running bike builders. The limited release four bike line is handcrafted outside of Milan by Taurus, a family owned company who has been building bikes since 1908. By working directly with these craftsman, Heritage is able to bring these timeless, traditional bikes to the states, with some key modern updates. Roll past the fold for a closer look at the Corsa, Lusso, Strada, and Viaggio…
The Heritage partnership sees the debut of Taurus’ bikes in the US. For over a century Taurus has built a reputation in Italy for building original, stylish utility bikes, while preserving classic bicycle construction techniques. Now together with Heritage Division, their bikes are getting some modern accents. Taurus remains one of the few bike companies in the world striving to manufacture all parts of the bike in-house. Starting with frame building, through to paint and assembly, much of the work is done in their Vanzaghello, Italy factory. In the end, a few components only get outsourced to locally producers.
While a handmade, artisanal production is key yo the new brand, so is integrating technology into the process. Heritage has even developed an app for iOS that lets buyers follow their new bike as it goes through production until they pick it up for the first ride. Added to that, each classic bike includes a GPS locater inside the frame that can be used to track the bike if it were to be stolen. The app includes a host of other functions, from mapping, to weather management, and even a calendar function that will help plan your ride to get to appointments on time.
