New for 2012, Zoic are introducing “Premium” versions of a number of their established and widely-loved shorts. Replacing their standard liner with their Best Asset liner, equipped with an Italian-made Cytech pad, the Premium Ether, Soverign, and Antidote (L-R) shorts also take inspiration from local surf culture and begin to make a break with the brand’s traditional earth tones. The Premium versions add about $15 to the shorts’ usual prices, with the shorts running $99, $120, and $109-129 respectively (Antidote prices will vary with the fabrics used).
Interbike 2011: Premium Zoic shorts treat your butt even better
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