Kindhuman Bicycles has a unique approach to selling bikes with an emphasis on quality products at fair prices with a focus on giving back. Their Take the Lead Cycling Program program is designed to provide inspiring individuals with the bike and gear they may not otherwise be privy to as a method of developing personal potential through two wheels. Operating as a retail bicycle shop themselves, they understand the importance of experienced retailers and want to grow Kindhuman by spreading their mission through like minded individuals and dealers.
In order to do just that, Kindhuman has a new program that will provide better service to their customers and dealers alike….
In a rapidly changing market place, one thing that most major brands and long-time industry insiders can agree on is how important a network of quality bicycle retailers are to the consumer. Presently and going forward, consumer behavior has transitioned into a clickable market place with more products and information available than ever before, through the internet. Retailers, manufactures, & distributors have all struggled to find a symbiotic process that is sustainable to service the consumer’s demand while still having the ability to have a way where new products can reach the consumer’s hands prior to purchase, (getting a new brand or product to market is near impossible without a network of stocking dealers). We’ve seen the likes of Trek and Atomik Carbon develop a dealer supported online sales structure and so far there has been a positive response with many dealers who value having an additional avenue to bring consumers into their stores. Kindhuman thinks they know where they can fit in to increase their physical presence in the market place and in doing so, further extend their advocacy.
Co-founder, Adam Abramowicz stated,
“We believe in the IBD, because we are one. Before we ever started the company, we spent years working in shops and for shops and The KindHuman Bicycle Store in Toronto has served as a ground-level test center for us to discover what real riders want and need. We are poised like no bike company ever, to deliver those products to them. The IBD has been the bedrock for this industry and we believe that they are the future for it and we want to be a part of that future.”
Kindhuman’s Dealer Direct Program will offer a frameset program, a “Dealer Edition” custom paint program, along with a low-risk/low-inventory Dealer Direct program. Dealers with a “give back” culture, that are interested in becoming Authorized KindHuman Bicycles Dealer can email the company at email@example.com for program and pricing information.
Adam also stated they have some pretty exciting things coming down the pipeline involving some projects they’re working on with Ritchey as well as working with a renowned F1 & bike designer that is working with their frame engineers on…. well, we can only guess, but that’s the Rumor!