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Lindarets Spools up Sock Production, Wants to Keep Mountain Biking Technical

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Rocks Belong Tee

If you’ve been mountain biking long enough, it’s happened to you. Maybe it’s a trail section that you’ve been able to clear for awhile but anxiously await the challenge on your weekly ride. Maybe it’s a section that you have yet to clean, but you will not be beaten. Then, one day, you show up and the trail has been sanitized. Swept clean of any true difficulty in an effort to make the trail more “rideable.”

We hate it as much as the next rider, which is why these shirts from Lindarets give us a chuckle. If you haven’t heard, Lindarets is a new company that was started by a friend of ours that will focus on socks. Really nice socks that will keep your feet happy on long rides, but they’re also advocates for the environment, local manufacturing, and yes, trail building. The printed-in-New-Mexico tees are a bargain considering that at $22.50 they are only $.50 more than the American Apparel Tri-Blend blanks they’re printed on, plus it’s a good way to voice your opinion that mountain biking should be technical.

 

SONY DSC

Tees are available in XS-XL.

From Lindarets:

While we are still working on our first ‘real’ products, the Lindarets team decided that we needed something for our friends during our annual pilgrimage to Interbike.  Out riding some local trails, we noticed that the trail sanitizers had been back at work: digging up rocks, cutting out easy log-overs, and cutting ‘bro’ lines.  Happily, our frustration found an outlet- and the “Rocks Belong” tee was born.

Now, we’re all for making mountain biking accessible- but believe that the sport’s physical and technical challenges are a big part of what has kept us riding for the past twenty-five years.  Sure, there are trail sections and features that most of us will never ride cleanly (if at all), but we know that there is a rider out there who comes to these challenges month after month and year after year- and one day will. Removing these challenges not only unfairly deprives that rider, but prevents us from ever becoming that rider.

Without technical and physical challenges, trails can become too easy and, over time, lose our interest. Without challenges, we don’t have the opportunity for self-improvement, to cheer our friends up a hill, or even a good reason to get off and walk. Without challenges, we lose much of what mountain biking is all about.

Lindarets exists to make products that we’re excited about, in a way that we can stand behind.  To that end, the Rocks Belong tee is printed in New Mexico on a Los Angeles-made American Apparel Tri-Blend Tee- the most comfortable shirt we’ve worn.  They’re not cheap- but they’re worth it.

Yes, we made this shirt for ourselves.  But given the response at Interbike, we’ve had more made for anyone who—as the small print says—wants to keep mountain biking technical.

Lindarets.com

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Bryan
Bryan
9 years ago

I love mine and have been rocking it proudly since Ibike!

M.C. Slammer
M.C. Slammer
9 years ago

Amen!

ShopMechanic
ShopMechanic
9 years ago

Can I get a witness! This man is worthy!

LG
LG
9 years ago

CCCMB

El Gee
El Gee
9 years ago

Heads up CCCMB!

Chris L
Chris L
9 years ago

It would be even better if the back side said “Ramps don’t belong”. Adding elevated wooden sections, ramps and other man-made obstacles is just as bad as removing natural obstacles.

pernicious
pernicious
9 years ago

A goat?

From Urban Dictionary: “Tucking back your balls and dick, then bending over thus resembling the back of a goat”

Tim A
Tim A
9 years ago

@pernicious,

Yes- because that’s what they decided to name their company after.

Oh wait- this isn’t BMX.

It isn’t.

Marc Lindarets
9 years ago

Thanks to everyone who made a purchase over the past couple of days! As of Saturday morning, we have ONE small tee left- but the next order is due on Tuesday and backorders will be filled first (with a free Priority Mail upgrade). If people keep wanting them, we’ll keep making them 🙂

Bryan,
Thanks for the thumbs-up- I’m glad to have you out there spreading the word!

LG,
Are the Central Coast Concerned Mountain Bikers for or against rocks?

Topmounter
Topmounter
9 years ago

Rocks, not Water Bars.

And what is that goat smoking?

Andrew Fleming
Andrew Fleming
9 years ago

I blame flow trails. And goats hate flow trails.

Marc Lindarets
9 years ago

Topmounter,

No smoking- getting out in the mountains is plenty for our (as-yet unnamed) mascot. What you’re seeing is actually his far ear. We fell in love with the image and the artist was good enough to sell us the rights. You wouldn’t want to wear anything with a goat that I’d drawn on it.

Rob
Rob
9 years ago

Coll idea. Can you do one for e-bikes too?

Brian
Brian
9 years ago

I tried to buy an XL shirt but it won’t let me, says they are out of stock, but I thought you said to just place the order anyway? Why don’t you just take my order, take my money, and ship it when it comes in?

Bring Back The Rocks
Bring Back The Rocks
9 years ago

So many trails in San Luis Obispo have been ruined by either removing all the rocks or rerouting the trail entirely to avoid the rocks. Stop the trail sanitation! Just because you can’t ride it doesn’t mean that you have a right to change it. If you want to make a new trail that’s easy, go for it. I support you 100%. Just leave the old trails alone.

Keep making more stuff like this Lindarets. It’s time to bring our collective voices together to protect the trails we love from this kind of vandalism.

Marc Lindarets
9 years ago

Brian,

There’s a link below the “buy it now” button to the backorder page. Based on your comment we changed the link color to make things clearer. In any case, XLs are back in stock if you’d still like one.

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