Mavic and Time recently announced a new partnership that will bring forth an opportunity to develop and market new “automatic” road and MTB pedals that will be based on the ICLIC and ATAC technology. Seeing as how both companies are French, the pedals will be made in France. It is not clear if the pedal lines will merge, or that there will still be Mavic pedals and Time pedals sharing technology – we’re guessing the latter is more likely. With Time’s ATAC MTB system considered one of the best for years, and the ICLIC starting to gain ground, it’s not surprising that after Mavic discreetly ended its own pedal line, that they would hook up with Time to move forward in the future.
Full PR after the jump.
Haverhill, MA — February 26, 2013 — The French companies TIME and Mavic are pleased to announce the signing of an agreement for a technical collaboration to develop and market automatic road and MTB pedals made in France based on the ICLIC and ATAC technology.
“Such a strategic alliance allows the 2 brands, whilst remaining independent to share their experience and join forces to explore new technological opportunities with the objective of developing products of the highest quality,” said Roland Cattin, president of Time.
“I am convinced that this alliance will contribute to the success and development of our 2 brands. Our respective expertise will allow us to meet our consumers’ needs with the best performing and most innovative solutions,” added Bernard Millaud, president of Mavic, SAS.
These two French companies share the same values of innovation and quality to create top of the range products. Combining their respective expertise will create a considerable advantage in a highly competitive environment.
About Mavic
Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Haverhill, Massachusetts. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. Mavic information can be reached on the World Wide Web at www.mavic.com.
