
Who Owns Mavic?
Starting in 2019, Amer Sports (who purchased Mavic in 2005) sold the iconic French brand to the equity firm Regent, LP. After some ownership turmoil, Mavic was sold to the Bourrelier Group in 2020.

The current owners, The Bourrelier Group, are a French family-run holding firm. They own DIY stores, Bricorama (Home Depot like), Batkor, and others in the French and Spanish markets. The Bourrelier Group beat 13 other investment groups, including one championed by former Tour de France winner Bernard Hinault.

So now — Mavic is again, French-owned and making its way back to the North American market.

Mavic in Waterbury, Vermont



What Does It Mean For Consumers?

