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NeilPryde Demonstrates How to Break In a New Bike with “Chestnuts Roasting”

Written by Zach Overholt
3 Comments
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Awhile back we touched on the wind surfing company NeilPryde teaming up with BMW design works to create a new line of high performance road bikes. Well, the new bikes are out and it’s time for NeilPryde to give their Diablo a fitting introduction…
Zach Overholt
5,726 articles

Zach Overholt is the Editor in Chief of Bikerumor. He has been writing about what’s new in the bicycle world for 12+ years. Prior to that, Zach spent many years in the back of a bicycle shop building and repairing nearly every type of bike, while figuring out how to (occasionally) ride them.

Based in Ohio, Zach is now slowly introducing a new generation to cycling and still trying to figure out how to fit the most rides into a busy schedule as a new dad.

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JT
JT
14 years ago

pointless. I don’t see how this would add any credibility to the brand or appeal to anyone with several K looking for a new purchase. Targeting towards the wrong demographic.

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ThomP
ThomP
14 years ago

That looks really dangerous.
I mean, that dude isn’t even wearing a helmet.

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Mick
Mick
14 years ago

awfully close to a Christmas theme…what with his chestnuts roasting near an open fire

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