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Paul Components creates the ultimate beer run bike – The Sierra Shredder

Sierra Shredder at Sierra Nevada brewery
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If you’re anything like me, you’ll agree that bikes and beer are the best partners since peanut butter and jelly. I’ve seen trails named after the builder’s favorite beers, bike release parties held at breweries, and cross-industry collaborations like the ultimate urban BMX cruiser – the Sierra Shredder we’re taking a closer look at today.

Paul Components – The Sierra Shredder

Sierra Nevada Pale Ale green ano Paul Component and White Industries bike parts

Paul Components teamed up with some fellow American brands to create this custom cruiser for Sierra Nevada Brewery. We got a preview of the collaboration and components back in February. The bike will be given away to a lucky contest winner, but will first make its appearance at the Sea Otter Classic this weekend.

Sierra Shredder, woman riding bike

Unfortunately it’s a bit late to enter the contest; selected liquor stores in California have been taking entries since April 1st. However, Sea Otter visitors will get to see the bike at the Sierra Nevada tent, plus watch Squid Bikes paint up a second Shredder frame live.

After asking themselves ‘What would be the most fun kind of bike for a beer run?’ Paul and his project partners chose a BMX-style cruiser. This kind of bike begs to be ridden playfully, around town or trail, and brings many of us back to our early days on two wheels.

Sierra Shredder, green Paul Components seatpost and QR Sierra Shredder, green Paul Components stem

Sierra Shredder, green White Industries cranks and BB  Sierra Shredder, green Paul Components mechanical disc brake

The Sierra Shredder’s color scheme is based on Sierra Nevada’s Pale Ale, which is apparently Paul himself’s favorite brew. Paul Components machined the hubs, seatpost, stem, mechanical disc brake, and lever for this bike, and of course  anodized them in ‘pale ale green’. The cranks, headset spacers and top cap, chainring, seat QR, and rims also get matching green.

Sierra Shredder, masking at Squid Cycles

The Shredder’s frame is made by California’s Squid Bikes, and was taped up and spray-painted in Sierra Nevada colors to create its wild streaky pattern.

Sierra Shredder, painting at Squid Cycles

While they didn’t specifically say, based on the promo video I’m concluding the frame is one of Squid’s 6061 aluminum “Shred to Ed’s” models. Up front is a rigid fork made by Hunter Cycles.

Sierra Shredder, green headset at White Industries Sierra Shredder, green cranks at White Industries

The cranks, freewheel, chainring, headset and bottom bracket were all provided by White Industries, and the bike rolls on 26” Velocity rims wrapped with DMR tires. The contest winner will be sitting in style upon an SDG saddle with ti rails and the Squid Cycles spraycan graphics.

Sierra Shredder, guy circling brewery tank

It may be (probably is) a frivolous addition to your quiver. But it sure would be fun booting to the beer store on this overgrown BMX! Check it out at Sierra Nevada’s booth if you’re heading to the Sea Otter Classic this week.


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5 years ago

As an accomplished piss fiend and bike rider I have to point out the lack of carrying capacity of the bike. It needs a rack or some sort of pannier thing to carry the booze home, back packs suck for hauling booze- it gets too shook up.

5 years ago
Reply to  BMX

Yeah, these overly niche bikes are getting out of control with how much they specialize their functions. Now you need separate bikes for runs to the microbrewery and runs to the beer store.

yard dog
yard dog
5 years ago

Cool bike. Reminds me of the new Surly Lowtown.

5 years ago

Missed opportunity for a 6-pack rack off the front. Sierra-Nevada tribute bike is likely a more apt description.

Andrew Rose
Andrew Rose
5 years ago

Beer run bikes aren’t overly valuable/precious.
Beer run bike can carry beer.

This bike ticks neither of those boxes.

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