Apparently, Specialized is very close to launching the all-new Diverge. We’ll have more details on it later in the week, but in the mean time, Specialized is giving everyone a sneak peek with a little clip featuring the one and only, Peter Sagan. After giving him the bike and a film crew, Specialized told Peter he could do whatever he wanted with the new bike. The results speak for themselves…
Yup. paused it at 0:44 with full screen and max res – short travel dropper post, clearly a futureshock stem, and what appears to be slightly increased tire clearance, no more zertz, and this one at least is a 1x. And at 0:08 and 0:09 you can clearly see the dropper lever on the left side of the bar.
I dig it. It’s got Peter being Peter while teasing shots of the new Diverge. I’m not particularly interested in Specialized’s bikes, but the commercial works.
I had no idea that you could colored smoke tires until I looked up as much after watching the video. Will that be the next big thing for fixie riders?
Well, we are all quite apparently impressed, intrigued, puzzled, smiling, annoyed, wanting, discussing or whatever – so did Big S get their commercial right? Wow, they are good! Hat off, this is by far the most stunning bike commercial in a decade. Because he did not ride the thing. Wow.
I am not a Specialized fan. I only like smaller bike companies. Then, when they get too big, I dump them and find a new boutique brand so I come off cool at parties. “Oh, never heard of Premonition Handbuilt Artisanal Bamboo Molybdenum frames, made by a blind Buddhist monk with one arm in Nepal. Wow, you’re cool.”
I was a big Specialized fan back in 1979, when they were small, but they got too big in 2004 (my threshold is any company that makes more than $500 in profit per year).
No more Zertz. Future shock at the front, dropper or suspension seat post at the back. No more CG-R and a conventional position for the conventional looking seat clamp. Dropped seat stays, which is Specialized’s 2018 look. Flat mount brakes and what looks like the same size discs F & R. Single chainring and what may be the SWAT box that fits at the junction of the seat- and down tubes.
