Finnish bike maker Pole went into Coronavirus lockdown unsure how to split their efforts between their newest in-house CNC-machined Stamina and their original welded Evolink enduro and trail bikes. But weeks of focus have given them clarity (and some light at the end of the tunnel). So they are hunkering and doubling down on the Stamina, which actually see a price increase. And the Evolinks are going the direction of closing out, with price drops that could have you trail riding very soon…
Pole Stamina 140 & 180 get new rear ends, 1000€ higher price
Trimming back the line-up to focus on their most innovative bike line seems like a rational move for the small company. But shouldn’t that make the bike cheaper, not more expensive?

Pole says that as they grew rapidly since the debut of their CNC-machined, bonded clamshell bikes (first the DH Machine, then enduro Stamina, then the trail Bushmaster turned Stamina 140), they ended up increasing buyer demand 4x. At the same time as trying to build these new bikes entirely in-house, they were building their own factory, and machining bikes as fast as they could. But they had to keep scaling up growth as they tried to deliver, and have been falling behind schedule for around two years now. Even before COVID-19 they felt like they were doing too much at one time. So, that’s why they’ve chosen to focus going forward only on their in-house CNC bikes.
And the additional cost is really just to take into consideration the increased raw material costs, the added development they’ve devoted to refine & perfect the updated Staminas, the percentage of frames that just couldn’t meet their exacting quality control standards & never made it all the way through production, and just an updated realistic analysis of how to keep operations profitable – so all the workers stay employed, whether during a pandemic or just long-term into the future.