As a small company out of Irvine, California, Felt’s motto has always been the same – not to be the biggest bike company, but the best. Born out of Jim Felt’s knack for building the fastest time trial and triathlon frames long before aero was the new black, eventually Jim teamed up with Bill Duehring and Michael Mullmann to “build a bicycle brand dedicated to technological innovation and unmatched quality.”
Today, Felt as a company has a complete bicycle line touching nearly every style of bike, all run for the most part out of their modest Southern California digs. Take a quick tour of Felt’s home base, after the break.
Walk into the lobby at Felt and you are greeted by a number of championship winning bicycles and jerseys. Everything from the Olympics, to Ironman, to the Tour de France can be found that was raced by Felt’s Pros.
The decorating trend continues throughout most of the building. Sarah Hammer, Team Garmin Slipstream, it’s an impressive display of memorabilia. With the number of victories won on Felt bikes, it’s easy to forget just how small of a company Felt really is.
The Felt building houses the traditional conference rooms, sales and marketing cubicles, and lunch room, but Felt might hold the title of the most bicycle and motorcycle magazines in the bathrooms.
Like any designers, the desks of the creative team always have a ton of interesting stuff to see.
