For more than 20 years Rolf Prima has been synonymous with paired spoke wheeled systems. From the stages of the Tour de France to World Cup mountain and cyclocross courses, the iconic wheels from Oregon have conquered all. This month marks another landmark in the Rolf Prima timeline with the launch of a sister company, Astral Cycling.
After bringing aluminum rim production into their Eugene facility in 2014, and carbon manufacturing in 2016, owner Brian Roddy saw an opportunity to expand their reach beyond the production of complete wheels. Leveraging their in-house resources and experience building high quality rims, Astral Cycling was formed to provide individual and professional builders options for traditionally laced wheels.
The new lineup of aluminum and carbon fiber rims will be offered in multiple formats to service road, gravel, mountain, touring, and tandem applications. Offered in a number of spoke count choices, and using Rolf’s current tubeless-ready technology, additional customization will be available with a choice of rim and decal colors. For riders inclined to fine-tune their wheels to suit their unique needs, the Astral lineup will provide endless options. The official debut happens this weekend at the Philly Bike Expo, and we’ll be visiting their factory soon for a closer look!