Saris Cycling group has grown a lot in their 40 years of business. From building their first racks inside an old chicken coop, to becoming a U.S. manufacturing powerhouse, a lot has changed since Sara and Chris decided to combine their names to form Saris. Now, with a number of brands under the same roof, the company has decided to streamline things a bit and make a small but significant change.
Moving forward, Saris Cycling Group will simply be known as Saris – which is probably what many of you called the company anyways. More importantly, now Cycleops, Powertap, and the new kid, Bike Fixation will be presented by Saris. Bike Fixation also brings in all of the Saris parking products, like permanent bike racks, under their branding.
The move coincides with their latest product release, the Glide hitch rack which is their most advanced rack to date. It’s also a bit unconventional for the company as they are launching it through Kickstarter, with 13 days left on the campaign.
Check out sarisbrands.com for more.