After 50 years, Yes You Can buy a Serotta titanium frameset from your local bike shop, finally

We previewed the rebirth of Serotta ti bikes a couple of years ago, with a return to custom titanium road, all-road & gravel. But now for the first time, on the cusp of their 50th year and amongst industry component shortages, Ben Serotta says “Yes You Can!” finally, adding an option to buy a frameset only, even through your local bike shop…

Serotta custom bikes, back in titanium

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame frameset, Scappero gravel bike

Serotta Scappero gravel bike

After 7 years with doors shuttered, Serotta restarted in 2020 offering three titanium complete bikes – the road Duetti, all-road Modomio & gravel Scappero. Now, those have further evolved with the Modomio being replaced by the “mostly gravel, some pavement” Scappero, and a new “rough gravel” Scappero Plus+ being added with bigger tires.

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame frameset, model comparison chart

Leading into his 50th year building bikes, Ben Serotta adds three new “Yes You Can” ways to buy one: frameset-only, complete bikes built with your favorite local shop, and ultra-premium concierge service where they don’t know the meaning of the word ‘No’.

Yes You Can buy a titanium frameset only

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame frameset

The biggest single change is that Serotta is finally letting customers buy a custom frameset on its own, at least to a limited extent. Ben Serotta admits that even they can’t get every premium groupset & component they want due to current supply chain constraints.

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame-only

So, Serotta opened a select number of frame-only build slots for customers to order a new bike – rim or disc brake – and build it up with trusted components they already have at home or have sourced through careful online sleuthing.

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame frameset, Duetti road bike

Serotta Duetti road bike

That also leads to the next shift – now you can get your new Serotta bike via your favorite independent bike shop or fit studio. As long as the shop is qualified with proven bike fit capability and a pro-level mechanic to build & service your new custom ti bike, Serotta will work directly with a shop you know and love, to get you on a new custom ti bike.

Serotta Concierge goes ultra-custom

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame frameset, concierge

Lastly, there’s also a new super-premium Serotta Concierge Shopping Experience, too.

For those “connoisseurs” of cycling tech & ephemera, Serotta will let the pickiest buyers choose every wild or rare component they want for a complete build (as long as Serotta deems it safe). Serotta will source it all and send you the bill.

Serotta custom titanium bikes, 50th anniversary ti gravel road bike frame frameset, Alps riding

c. Serotta

It’ll cost you more. But you’re worth it, right?

Serotta.com

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rsa
rsa
10 months ago

It is going to be a tough sell since Serotta hasn’t been out so long… There are so many other great builders out there now. And if you are going to drop that much money, at least have the brake line be internal. IMO.

jammytomatoes
jammytomatoes
10 months ago
Reply to  rsa

I wouldn’t mind external cables (in fact I prefer it), but the full length housing definitely looks super tacky at that price point IMO

David Putnam
David Putnam
5 months ago
Reply to  rsa

….and the pump nipple please. I’ve picked up a dozen air canisters in a week.

nooner
nooner
10 months ago

Rick had a Ti Ben Serotta on the group ride last weekend. He said he bought it new in 1998, and it still looked and rode awesome! (despite only fitting skinny 23-25C tires…)

Robin
Robin
10 months ago

Serotta’s always had a definite cachet about it, but this bike just bike just seems to be an effort to cash in on that cachet (emphasis on “cash”) without providing the value to a customer. The cables running down the bottom of the downtube of a gravel bike are okay, but a road bike of this expense? No, way. Worst of all is that only a limited number of people can buy just the frameset.

There are so many more custom builders that will provide far better value for the same cost or less.

David Putnam
David Putnam
5 months ago
Reply to  Robin

Alway wanted the ti, but my 96 Atlanta steel lugged/record is going to my grave with me.