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SIMPLYFAST 123BIKE Lube Cube Claims to be Cleanest & Easiest Way to Lubricate a Chain

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SIMPLYFAST has released its newest lubricant called 123BIKE, which the company claims to be the cleanest, easiest way to lubricate a bike chain. 123Bike comes ready to apply using their new SoftBlock – or Lube Cube – which is placed directly onto the chain as the chain is backpedaled, allowing the lubricant to coat all the links. While this may sound similar to using drip wax, 123Bike bike eliminates waste from spillage and packaging. The Lube Cube is a chainlube for cycling’s minimalists, and reminds me of a bar of bath soap you might find in a cheap hotel, except instead of drying out your skin, it keeps your bike’s chain slippery and free of contaminants.

The 50g SoftBlock fits easily in a jersey pocket or pack. 123BIKES’s high-density lubricants claim to stand up to high-torque/high-power more effectively than standard bike lubricant sprays or liquids. So, whether you are commuting year-round and want to keep your drivetrain happy or need a super compact and spill-proof chainlube for your next ultralight bikepacking journey, 123BIKE could be a great pick. Since it’s not bottled, airport security won’t take issue with it being in luggage. A single 50g block can deliver thousands of miles of lubrication for an average rider, and blocks start at $9.99 (though shipping will add $6).

A block of SimplyFast Bike 123.
Keeping a chain lubricated should be this simple.


Eco-conscious riders will appreciate that 123BIKE is claimed to be the most eco-friendly lube on the market, using only FDA-approved ingredients. There are no chemicals, petroleum, or synthetic paraffins, PTFE (Teflon)/ PFAS, standard or nano particulate pollutants in 123BIKE.

Admittedly, there isn’t a wealth of information about 123BIKE, and frankly, I’m more OK with that in an age when lots of people want to take hours treating their chains in a slow cooker after using several toxic solvents to prep them. We have asked for clarification on a few things, including the melting point, whether it should be applied to a chain with factory coating, or not, and where it stacks up in chain wear and efficiency against the current crop of drip wax options. As someone who likes to spend as little time maintaining my bikes as possible, but also demands tip-top performance, I appreciate SIMPLYFAST’s approach here. 123BIKE will be available in some local bike shops or online at event-gear.com.

event-gear.com

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Noah
Noah
1 month ago

We already tried this. It’s called Wend Wax and it’s worthless, because (among other reasons) it doesn’t penetrate to the inside of the chain. Liquid, either a drip lube or an immersion wax, is necessary to properly lube a chain. But if you enjoy wearing out your drivetrain really fast, this cheap bar of wax(?) is for you!

As for “toxic solvents,” they’re unnecessary now thanks to Silca and Ceramic Speed. You should check the coverage on a website called Bikerumor dot com for a good rundown.

Jim E
Jim E
1 month ago

Josh Portner from Silca is going to have fun with this one.

Nathan
Nathan
1 month ago

Convenient! Clean! Useless! This is a fantastic way to get zero lube onto the pins where it’s needed.

HDManitoba
HDManitoba
1 month ago
Reply to  Nathan

Agreed. Would be better off using a bar of ivory soap. 99 and 44/100 pure and would apply the same amount of lubricant to the proper part of the chain.

Tim
Tim
1 month ago
Reply to  Nathan

Wend had (has?) the same application technique – just rub it on.
I refer all to the performance data on Zero Friction (https://zerofrictioncycling.com.au/lubetesting/) you’ll have to download the full data file to see Wend specifically, but it’s … last.

Q_q
Q_q
1 month ago

wax your calves, not your chain

nooner
nooner
1 month ago

WEND Performance had a similar rub on wax product like this packaged like a roll on antiperspirant stick. Worked well but like all wax products it doesn’t last long if you ride everyday. Too much faff for me. YMMV * i would still use wax for racing muddy CX type conditions.

Robin
Robin
1 month ago
Reply to  nooner

Hmmm. What qualifies as ” doesn’t last long if you ride every day”?

nooner
nooner
1 month ago
Reply to  Robin

@Robin, I used melted wax chain products for years. For me the chains would be super smooth for 60 miles (dry conditions) very good for about 100 miles, then worn off and start feeling rough around 200 miles. I had 3 chains in rotation and would typically switch chains around 120-160 miles.

Robin
Robin
1 month ago
Reply to  nooner

That’s off-road? I’m getting about 300 miles out of a wax job, on the road. I rotate between two chains.

Andreas
Andreas
1 month ago

cue zerofrictioncycling 2 hour video explaining why this product cannot work as advertised

Robin
Robin
1 month ago

“…in an age when lots of people want to take hours treating their chains in a slow cooker after using several toxic solvents to prep them.”

Man, how about learning the facts about such stuff before spouting myths/false claims about immersion waxing? You’re allegedly a “bike journalist”, so that means you can’t just put forth your own ill-informed assumptions as facts. Everything in that quote is false.

Kyle
Kyle
1 month ago
Reply to  Robin

What about the chain degreaser is not toxic? What about the PTFE and teflon products in chain waxes is not toxic?

Silva doesn’t make it a marketing highlight but you better not lick their chain wax.

Robin
Robin
1 month ago
Reply to  Kyle

You realize, don’t you, that there are loads of degreasers that aren’t toxic, right? Further, there are chain waxes that have no PTFE. For example, Silca’s hot melt wax uses tungsten disulfide, not PTFE. Molten Speedwax’s new formulation uses tungsten disulfide and not PTFE.

Seems you’re off to bad start

Dinger
Dinger
1 month ago
Reply to  Kyle

Why are people concerned with PTFE all of the sudden? We don’t use it in amounts that matter, same with de-greasers. If you drive a car (most of us do), that stuff is invisible under the pollution we produce every month.

Stop with this silliness. Ride your bikes, try to make good choices that don’t leave messes for others. You’re doing more than 90% of the world’s inhabitants if you can manage that.

Greg
Greg
1 month ago
Reply to  Dinger

Thanks for the voice of reason and putting the very minor detail of lubing bicycle chains in perspective. What a bunch of hand wringing neurotics cyclists can be . No wonder motorists treat us with disdain.

Richard Pool
Richard Pool
1 month ago
Reply to  Kyle

lol marketing director at Silca here, we do make it a highly we are a PFAS free since company since 2021. There’s an article on our blog about it. Teflon or any other forever chemical we have ever seen added to wax has been a negative impact on it’s efficiency.

King County
King County
1 month ago
Reply to  Robin

It seemed like the writer was just trying to wrap up the article. I do not see how you get so bent out of shape and insulting over it.

Robin
Robin
1 month ago
Reply to  King County

I’m not bent out of shape. I’m just pointing out all the falsehoods the writer published. Those were things that could have been checked, but the writer didn’t expend the energy to do so.

You don’t have to appreciate accurate information.

Alex
Alex
1 month ago
Reply to  Robin

Maybe read their website to learn the facts before putting forth your own ill-informed assumptions as facts…

“NOTE: IF YOU ARE LOOKING FOR WORLD-CLASS SPEED, WE RECOMMEND USING SIMPLYFAST MELT WAX WITH CUBE AS A TOP-COAT.”

Robin
Robin
1 month ago
Reply to  Alex

That’s certainly an impressive claim from them.

veloaficionado
veloaficionado
1 month ago
Reply to  Alex

So, the rubbing of wax on the outside of the chain gives you perfectly adequate, but not world-class speed? I think the only thing it would do would be to cause your chain to wear out quickly. Anyway, after ZFC has had a go testing it, I’m pretty sure it’ll come out like Wend Wax has done, i.e., in the ‘don’t bother’ category.

Kieselguhr Kid
Kieselguhr Kid
1 month ago

Ah, yes. The good old outside of the chain that needs lubricant wiped all over it.
Melting the wax and making sure it makes it into the chain where all the friction happens is so 2024.

RASCH
RASCH
1 month ago
Reply to  Kieselguhr Kid

Best thing is variolube!

Dinger
Dinger
1 month ago
Reply to  Kieselguhr Kid

Seems like a mini, rechargable pizza-oven like thingy that hangs from the rear derailleur for melting/liquefying the wax would be CLUTCH! And expensive..

Arjay
Arjay
1 month ago

It probably works fine but I have 30 years worth of free lube from decades of Sea Otter

Uwharrie Rider
Uwharrie Rider
1 month ago

Brawndo’s got what ̶p̶l̶a̶n̶t̶s̶ chains crave!

TheStansMonster
TheStansMonster
1 month ago

age when lots of people want to take hours treating their chains in a slow cooker after using several toxic solvents to prep them.

What a strange, unthinking, unresearched thing to say. Waxing a chain takes about 30 minutes of elapsed time and about 2-3 minutes of actual involvement, and you can do it about 10% as frequently as applying traditional lubes.

We have asked for clarification on a few things

I dare you to ask them how the lubrication works its way from the outside surface of the chain, where it accomplishes nothing but attracting dirt, to inside the rollers, where it actually is needed.

carbonfodder
carbonfodder
1 month ago

It’s probably via the magic of “…no chemicals…” aka Pixie Dust and Unicorn Farts.

Pete
Pete
22 days ago

I always ride off the factory coating especially with Shimano chains then I proceed to the chain lube of my choice.There’s nothing like the smell of a brand new Shimano chain in the morning. I bet a bar of soap works better.

Last edited 22 days ago by Pete

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