Deity’s roots may lie in the dirt jump scene, but these days their namesake components are just as likely to be found on the DH bike of a World Cup racer as they are on an enduro bike at your local trails. Just over 10 years since the company was founded, Eric and Sadie Davies are still very much focused on the rider owned part of the company as well as staying true to their original vision. Still experiencing impressive growth, Eric mentioned that they were in the process of building a completely new headquarters (still in Idaho) that will give them a much bigger footprint to work from. Genuinely excited to see their products added to bikes on the World Cup DH circuit, Deity continues to pump out new products in an array of colors, even though Eric is still a big fan of just black.
Among the new goods that were officially launched at Sea Otter, the TMac signature pedals are slated for a June release. Get a first look plus full details on the new BladeRunner pedals, BlackLabel Bars, and Micro DM and Cavity 35 stems next…
Details were slim on Tyler McCaul’s signature pedal, but you can expect a huge platform with an aggressively concave shape. Running 14 traction pins per side with room for more will ensure that either your foot stays put or your shins get destroyed. More in June.
Available now is the new BladeRunner Pedal. Touted as the thinnest and largest Deity pedal yet, the extruded and CNC machined 6061 T6 aluminum body measures 103 x 100mm and just 11mm thick at the outer edges. Between the traction grooves machined into the platform, the 10 concave traction pins per side, and the mud shedding design, you shouldn’t have trouble keeping your feet in place.
The pedals spin on a stepped chromo axle and multiple bearings/DU bushings per pedal. Rebuild kits will be available and Deity claims you can completely rebuild the pedals without removing them from the bike. Available in 6 colors, the pedals have a claimed weight of 370g per pair and an MSRP of $143.99.
