Zwift Buys ROUVY – Bringing Virtual Worlds and Real-Route Riding Under One Roof Zwift just announced it has completed the acquisition of ROUVY, the indoor training platform known for its real-world video routes. Written by Jordan Villella April 29, 2026
ROUVY Acquires BKOOL, Strengthens Hold on Indoor Cycling Reality Market ROUVY has officially acquired BKOOL, bringing another brand under its expanding platform that blends virtual training with real-world routes. Written by Jordan Villella July 24, 2025
#RideforUkraine – Virtually Bike Through Kiev with ROUVY To Raise Humanitarian Aid For Ukraine Ride for Ukraine is a humanitarian initiative led by indoor bike training company ROUVY. The campaign is open to anyone with a ROUVY account, compatible… Written by Jilli Cluff February 25, 2022
