Home > Other Fun Stuff > Advocacy & Industry News

Trek Takes Project One on the Road with the Project One Experience

17 Comments
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

Trek Project One Experience

No longer content to confine their custom bike program to pixels on a screen, Trek is taking Project one to the streets. Of course consumers will still be able to use the excellent Project One website to design and customize their next Trek, but now cyclists will be able to interact directly with the program at the nation’s biggest cycling events. Unveiled for the first time at Sea Otter, the rolling studio allows users to gain access to first hand advice on creating their dream bike which can still be sent to their favorite retailer for the order and final build.

Make sure to check out the murdered out big rig that tows the whole thing after the break!

IMG_1173

Like the Madone, Domane, and Speed Concept frames that are candidates for custom paint, the Project One experience was designed at Trek’s Waterloo, WI  headquarters and built in Union Grove, WI. The Project One Experience’s schedule is currently being finalized, but expect to see it around the biggest cycling shows and races near you.

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

17 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Stewart
Stewart
11 years ago

boss

Matt
Matt
11 years ago

And by ‘custom’ they mean you keep the exact same frame with exact same dimensions and can put one of 17 exciting new pre-assigned paint-schemes on it!

Or you could buy the frameset, have your LBS get the parts you want and take it all to any local painter to get literally any pattern/color/style you could possibly want AND save $100s to $1000s.

Samuel J. Greear
11 years ago

Dear Trek, Project One for MTB’s please, thanks.

bike gang
11 years ago

@Matt, aftermarket paint jobs almost always void manufacturers warranties.

Lucas
Lucas
11 years ago

@matt – Custom paint definitely voids manufacturers warranty. Plus, have you ever set up a Project One bike on the site? There are literally 1000s of color combos. And I’ve never seen an aftermarket paint job that comes close to what you get on a Project One bike. Do some more research. You are getting some pretty high end work for the coin.

FromWikipedia
11 years ago

@Matt I don’t think they imply that the bike is Fully Custom. Rather:

“Mass customization is the method of “effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network.””

Though functionally the identical, customers perceive greater quality and enjoyment with a mass customized product then with a standardized product.

MaLóL
MaLóL
11 years ago

dear trek, bring back proper kleins and proper gary fisher. I hate all your bikes, and these ones too. Clients like george bush and lance armstrong is really bad, specially if your bikes are already so boring. Thanks.

fred
fred
11 years ago

Bring back Lemond too!!!!

velorider
velorider
11 years ago

I am thoroughly convinced that Trek, Specialized, and Giant cannot possibly do anything right on this website. Even if they gave away free $10k bikes people would bitch that the lines were long.

A.
A.
11 years ago

@Lucas – the quality of the paint for the money is not very good. Most of these “custom” paint jobs would be fine if they were $200-$300, but for what they are charging there are plenty of places that do a MUCH better job. If you were to spend an extra $800+ on a paint job with Parlee, Serotta, Seven or any number of smaller companies (that can hit similar price points on a complete bike, by the way) the quality of paint wouldn’t compare.

jud
jud
11 years ago

One year warranty on the paint, and the paint does not void the warranty it is still lifetime. The six and seven series frames are also made in the good ol U.S.A!

bass pete
bass pete
11 years ago

the paint job i bet is great, i dont even doubt it. But the cheapest bike you can get painted is 6000 dollars….. what is going on with the cycling world? that’s entering car and motorcycle money

jud
jud
11 years ago

I saw alot of your comments yesterday and still can’t believe some of them. Made in USA , lifetime warranty, and you can build one for $4500.00.

Ginger
Ginger
11 years ago

Bring Back Klein is probably the best idea anybody has had for Trek road bikes since… Klein disappeared.

heatwave23
heatwave23
11 years ago

@ velorider that is because Trek and Specialized (not so much Giant) have spent years generating a ton of hype around products that just don’t live up to it. Like a lot of company’s today they are much better at advertising than building innovative products.

MeroMasta
MeroMasta
11 years ago

@heatwave23 – I’m curious to know which products haven’t lived up to their hype and how other brands that aren’t Trek and Spesh have.

Hater always gna hate. They’ll just never really come out and just say they hate on something simply because they’re the big cycling companies.

Ham-planet
Ham-planet
11 years ago

@MaLóL
“Sorry Dubya: we can’t sell you Treks any more, the internet says so. Try the Spesh shop down the road.”
Can you see this happening?

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.