After hearing about Specialized’s own wind tunnel efforts, Velo Orange decided it would be a good thing to look into for their own products. Without the budget of a larger company though, they had to settle for a, um, smaller version set up in their back room. They’re claiming an aero porteur rack in 2014 could be the result of this new development. Of course, teases would be the key word here.
For more light hearted fun and beautiful bike parts check out the VO Blog.
Congratulations on a beautiful wind tunnel. How about you put it to a true test by accepting my challenge to test my handwoven basket against your welded rack? Let’s see which bike truly is the most aero….once and for all. You pick the time, we’ll bring our Rack. Do you accept? #aeroiseverything #ridelife
Mindless, the Velo Orange joke aside, wind tunnels are very useful despite your bias against Specialized, data, or improvements in performance or technology. The aerodynamicists and other engineers crunching aero data can’t be responsible for what a marketing department does with the data that said engineers find.
Well played Velo Orange.
I hope someone at Giant is taking notes on how to successfully market.
Giant tried to gain some market clout by taunting and calling out an industry giant. When Specialized didn’t even bother to respond, it was as if to say that Giant was such a non-factor in the marketplace that it wasn’t even worth their time to respond. Epic marketing backfire.
