October 11th was Indigenous Peoples Day here in the United States. To help celebrate but also bring awareness to some fantastic Indigenous organizations — Velocio and brand ambassador Gregg Deal set out on an extraordinary ride and designed a breathtaking jersey to honor his forebears.
Deal, a member of the Pyramid Lake Paiute tribe, found cycling first as a mountain bike racer. He grew up in Park City, Utah, during the mountain bike boom of the 1990s. Today, the 46-year-old father, husband, artist, and activist resides in Colorado Springs.
Deal uses his unique lens as a punk rock Indigenous dad to inform and infuse his professional life as an artist. His art is anything but typical; his background in cycling, punk, tattoos, and lyrics of The Clash (to name one of many) make his pieces alluring for all.
More than a jersey
Velocio and Deal collaborated on a very special project, a jersey that honors indigenous art and raises funds to benefit The Sovereign Bodies Institute for Missing and Murdered Indigenous Women/Girls and 2 Spirit and Illuminative, which aims to increase Indigenous representation in media — 100% of the profits from the sale of this jersey will go directly to these organizations.
The jersey is up for preorder for $179.00 in both men’s (size XS- XXXXL) and women’s cut (sizes XXS-XXXL)
The ride — White Rim Trail
Deal’s background in riding started with backpacking and touring trips with his father. Their most intensive one was a trip together on the White Rim Trail in modern-day Utah. They rode clunkers through the desert landscape that would have been the same lands of Greg’s Northern Paiute ancestors. Deal and his father found they could talk about everything on their journey, the outdoors brought about a calm clarity, which was very special to him.
More than a ride
