Volvo has been on a roll lately when it comes to safety innovations that focus outside the vehicle as much as inside. After setting the goal for zero pedestrians or cyclists to be killed or seriously injured by a new Volvo in 2020, the company has been rolling out new concepts to help make that a reality. The latest idea isn’t part of a car at all. Instead, it is a reflective safety paint that goes on clear. Designed to help make anything it covers more visible to motorists, the paint is invisible by day but explodes in light when illuminated at night.
Check out the paint in action…
Available immediately, Life paint is being sold on a trial basis in six London and Kent based bike shops, which includes Peloton in Spitalfields which is actually giving away 2000 cans. Designed with creative agency Grey London and Swedish start up Albedo 100, the paint will be available internationally if proven popular. Life Paint is water based and can be applied to any fabric so it will be useful outside of the cycling world as well. That means that it also washes off and lasts about a week after the initial application. The clear paint won’t affect the color or surface of the intended target other than making it reflective. In the video above the bicycles are reflective as well, which have been painted with oil based reflective paint available from Albedo 100, and not the Life Paint.
