In an attempt to work towards a fully sustainable business model, women’s clothing brand Loeka announced today that it would be implementing the industry’s first clothing recycling program.
The idea is that women with either gently used or well worn Loeka gear, that they no longer wear for one reason or another, can send in their old clothes in exchange for gift vouchers towards new threads. The gently used clothes will then be donated to charity, and the abused will be recycled into one of many uses.
A few North American Retailers have already jumped on board as participating dealers, find out who they are, along with the formal press release from Loeka, after the break!
From Loeka:
Today, Canadian women’s mountain biking label Loeka Clothing, launched the first clothing recycling program for the industry. Customers are being encouraged to return their once-loved Loeka items to the company or participating dealers to be recycled or donated, in exchange for gift vouchers.
Established in 2005 , Loeka Clothing has been at the forefront of women’s mountain biking apparel and continues its innovative approach by launching Loeka Recycling.
“We’re really excited to announce this program to our customers and retailers. Loeka Clothing doesn’t wear out; but styles change and our riders like to update their wardrobes. This year we’re giving them the opportunity to give back to the community and the environment”, said Business Owner, Rory Harmse.
Effective immediately, customers will simply register the items to be returned online then mail them back to Loeka, or drop in at a participating dealer to recycle. Customers will receive a voucher for $5 or $10 per item returned for recycling to be used towards any regular priced piece of the Loeka range.
Pedal Chic storeowner in South Carolina, Robin Bylenga, has signed on to collect recycled items on behalf of Loeka and is looking forward to sharing the initiative with customers. “Loeka is a well-loved brand in the industry and we’re delighted to help them with this program. We know our customers will love it as it reflects some of cycling’s core values of looking after ourselves and the environment”, said Robin.
Customers can mail their items back to Loeka, or recycle them at one of the first North American participating dealers:
Ruckus Skis, Boards and Bikes in Prince George BC, www.ruckuspg.ca
Ski Dazzle at Silverstar Resort, www.skisilverstar.com
Mt Washington Alpine Resort, Mt Washington BC, www.mountwashington.ca
Pedal Chic Greenville, South Carolina, U.S.A, www.pedalchic.com
Iride Vermont, Stowe Vermont U.S.A, www.iridevt.com
Loeka is accepting items that are in good condition, as well as those that have seen the rough side of the trails. Clothing which is still wearable will be donated to the Salvation Army to distribute to its networks. Items that cannot be worn again, will be recycled into Loeka signage, banners and merchandising.
“This is the first step in our long-term plans of establishing a fully sustainable business. Our customers love the outdoors, so we want to do our part to make sure we’re taking care of it for them and the future”, said Rory.
We are currently working with dealers and distributors to expand the program into other countries once all the details are worked out. Follow us on Facebook.com/LoekaClothing and @loekaclothing to stay up to date with the latest developments.
Customers and potential recycling dealers eager to find out more should visit www.loeka.com for details.
